{"id":907,"date":"2025-04-24T08:13:52","date_gmt":"2025-04-24T08:13:52","guid":{"rendered":"https:\/\/nent.co.jp\/mikata\/?p=907"},"modified":"2025-04-24T08:48:14","modified_gmt":"2025-04-24T08:48:14","slug":"%e6%ad%af%e7%a7%91%e5%8c%bb%e9%99%a2%e3%81%ae%e5%86%85%e8%a6%a7%e4%bc%9a%e3%82%92%e6%88%90%e5%8a%9f%e3%81%95%e3%81%9b%e3%82%8b%e7%b5%8c%e5%96%b6%e6%88%a6%e7%95%a5%e2%94%80%e2%94%80%e8%b2%bb%e7%94%a8","status":"publish","type":"post","link":"https:\/\/nent.co.jp\/mikata\/general\/907\/","title":{"rendered":"\u6b6f\u79d1\u533b\u9662\u306e\u5185\u89a7\u4f1a\u3092\u6210\u529f\u3055\u305b\u308b\u7d4c\u55b6\u6226\u7565\u2500\u2500\u8cbb\u7528\u5bfe\u52b9\u679c\u3068\u96c6\u60a3KPI\u307e\u3067\u5b8c\u5168\u30ac\u30a4\u30c9"},"content":{"rendered":"\n

<\/h1>\n\n\n\n

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\u5185\u89a7\u4f1a\u3092\u958b\u304f\u3079\u304d3\u3064\u306e\u7406\u7531<\/h2>\n\n\n\n

\u65b0\u60a3\u7372\u5f97\u3068\u53e3\u30b3\u30df\u62e1\u6563\u306e\u52a0\u901f<\/h3>\n\n\n\n

\u5e73\u5747\u3067\u6765\u5834\u8005\u306e18%\u304c\u305d\u306e\u5834\u3067\u4e88\u7d04\u3092\u5165\u308c\u3001SNS\u3067\u611f\u60f3\u3092\u6295\u7a3f\u3057\u305f\u6765\u5834\u8005\u306e\u53cb\u4eba\u30fb\u5bb6\u65cf\u304c\u5f8c\u65e5\u4e88\u7d04\u3059\u308b \u201c\u3058\u308f\u4f38\u3073\u52b9\u679c\u201d \u304c\u78ba\u8a8d\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3068\u5dee\u5225\u5316\u306e\u30b7\u30e7\u30fc\u30eb\u30fc\u30e0\u52b9\u679c<\/h3>\n\n\n\n

\u65b0\u3057\u3044\u30c1\u30a7\u30a2\u3084CT\u3092\u5b9f\u969b\u306b\u898b\u305b\u308b\u3053\u3068\u3067\u300c\u8a2d\u5099\u304c\u3057\u3063\u304b\u308a\u3057\u3066\u3044\u308b\u300d\u3068\u611f\u3058\u3066\u3082\u3089\u3048\u3001\u30c1\u30e9\u30b7\u3084\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u3060\u3051\u3067\u306f\u4f1d\u308f\u3089\u306a\u3044\u5b89\u5fc3\u611f\u3092\u5275\u51fa\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

\u30b9\u30bf\u30c3\u30d5\u4e00\u4f53\u5316\u3068\u63a5\u9047\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u306e\u5834<\/h3>\n\n\n\n

\u672c\u756a\u3055\u306a\u304c\u3089\u306e\u30ea\u30cf\u30fc\u30b5\u30eb\u3067\u63a5\u5ba2\u3092\u7df4\u7fd2\u3059\u308b\u3068\u30c1\u30fc\u30e0\u30ef\u30fc\u30af\u304c\u5411\u4e0a\u3057\u3001\u958b\u9662\u5f8c\u306e\u30aa\u30da\u30ec\u30fc\u30b7\u30e7\u30f3\u30df\u30b9\u304c\u6e1b\u3063\u305f\u3068\u5831\u544a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

\u958b\u50ac\u307e\u3067\u306e\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u3068\u6e96\u5099\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8<\/h2>\n\n\n\n

3\u304b\u6708\u524d\uff1a\u30bf\u30fc\u30b2\u30c3\u30c8\u8a2d\u5b9a\u3068\u4f01\u753b\u7acb\u6848<\/h3>\n\n\n\n

\u8a3a\u7642\u570f\u30c7\u30fc\u30bf\u3067\u7af6\u5408\u6570\u3068\u4eba\u53e3\u3092\u78ba\u8a8d\u3057\u3001\u534a\u5f841 km\u3067\u7af6\u5408\u304c6\u9662\u4ee5\u4e0b\u306a\u3089\u6210\u529f\u78ba\u7387\u304c\u9ad8\u307e\u308b\u7d71\u8a08\u304c\u3042\u308a\u307e\u3059\u3002\u30bf\u30fc\u30b2\u30c3\u30c8\uff08\u4f8b\uff1a\u5c0f\u5150\u30fb\u30d5\u30a1\u30df\u30ea\u30fc\uff09\u3092\u6c7a\u3081\u3001\u898b\u305b\u305f\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f01\u753b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

1\u304b\u6708\u524d\uff1a\u544a\u77e5\u5a92\u4f53\uff08\u30c1\u30e9\u30b7\u30fbSNS\u30fb\u30dd\u30b9\u30c6\u30a3\u30f3\u30b0\uff09\u8a08\u753b<\/h3>\n\n\n\n

\u30dd\u30b9\u30c6\u30a3\u30f3\u30b0\u306f\u30de\u30f3\u30b7\u30e7\u30f3\u82e5\u5e74\u5c64\u306b\u3001\u65b0\u805e\u6298\u8fbc\u306f\u30b7\u30cb\u30a2\u306b\u5f37\u304f\u3001\u5a92\u4f53\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3068\u53cd\u5fdc\u304c1.5\u500d\u4e0a\u304c\u308a\u307e\u3059\u3002\u30c1\u30e9\u30b7\u539f\u7a3f\u3092\u3053\u3053\u3067\u78ba\u5b9a\u3057\u3001\u6298\u8fbc\u30a8\u30ea\u30a2\u3092\u6c7a\u5b9a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

1\u9031\u9593\u524d\uff1a\u30ea\u30cf\u30fc\u30b5\u30eb\u3068\u52d5\u7dda\u6700\u7d42\u78ba\u8a8d<\/h3>\n\n\n\n

\u53d7\u4ed8\u3001\u30c4\u30a2\u30fc\u3001\u76f8\u8ac7\u30d6\u30fc\u30b9\u3092\u30b9\u30bf\u30c3\u30d5\u5168\u54e1\u3067\u30b7\u30df\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u3057\u3001\u52d5\u7dda\u6e0b\u6ede\u3084\u8aac\u660e\u6f0f\u308c\u3092\u30c1\u30a7\u30c3\u30af\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u96c6\u60a3\u3092\u6700\u5927\u5316\u3059\u308b\u544a\u77e5\u30fbPR\u6226\u8853<\/h2>\n\n\n\n

\u30c1\u30e9\u30b7 \u00d7 LINE\u30aa\u30fc\u30d7\u30f3\u30c1\u30e3\u30c3\u30c8\u3067\u53cd\u5fdc\u7387\u30a2\u30c3\u30d7<\/h3>\n\n\n\n

\u30c1\u30e9\u30b7\u306bLINE QR\u3092\u8f09\u305b\u3066\u516c\u5f0f\u30a2\u30ab\u30a6\u30f3\u30c8\u306b\u8a98\u5c0e\u3059\u308b\u3068\u3001\u96fb\u8a71\u6848\u5185\u306e\u307f\u3088\u308a\u767b\u9332\u6570\u304c30%\u5897\u3048\u305f\u4e8b\u4f8b\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

Google\u30d3\u30b8\u30cd\u30b9\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u3068MEO\u65bd\u7b56<\/h3>\n\n\n\n

\u300c\u6700\u65b0\u60c5\u5831\u300d\u3092\u90311\u56de\u6295\u7a3f\u3057\u5199\u771f\u3092\u5897\u3084\u3059\u3068\u691c\u7d22\u9806\u4f4d\u304c\u4e0a\u304c\u308a\u3001\u5730\u56f3\u7d4c\u7531\u30a2\u30af\u30bb\u30b9\u304c25%\u30a2\u30c3\u30d7\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u5730\u57df\u30e1\u30c7\u30a3\u30a2\u30fb\u5b66\u6821\u30fb\u4f01\u696d\u3068\u306e\u9023\u643a\u544a\u77e5<\/h3>\n\n\n\n

\u5b66\u6821\u914d\u5e03\u30d7\u30ea\u30f3\u30c8\u3084\u4f01\u696d\u5185\u63b2\u793a\u677f\u306b\u30c1\u30e9\u30b7\u3092\u540c\u5c01\u3059\u308b\u3068\u3001\u65b0\u60a3\u306e\u7d39\u4ecb\u7387\u304c2\u5272\u4f38\u3073\u305f\u4f8b\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u5f53\u65e5\u306e\u904b\u55b6\u30d5\u30ed\u30fc\u3068\u6210\u529f\u30dd\u30a4\u30f3\u30c8<\/h2>\n\n\n\n

\u53d7\u4ed8\u52d5\u7dda\u3068\u30ea\u30b3\u30fc\u30eb\u4e88\u7d04\u5c0e\u7dda\u306e\u8a2d\u8a08<\/h3>\n\n\n\n

\u53d7\u4ed8\u3067\u540d\u524d\u30fb\u96fb\u8a71\u3092\u30bf\u30d6\u30ec\u30c3\u30c8\u5165\u529b \u2192 \u30c4\u30a2\u30fc\u5f8c\u306b\u4e88\u7d04\u30d6\u30fc\u30b9\u3078\u6848\u5185\u3059\u308b\u3068\u4e88\u7d04\u7387\u304c5\u30dd\u30a4\u30f3\u30c8\u6539\u5584\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

\u9662\u5185\u30c4\u30a2\u30fc\u3068\u30c7\u30e2\u8a3a\u7642\u30b3\u30f3\u30c6\u30f3\u30c4<\/h3>\n\n\n\n

CT\u3084\u30de\u30a4\u30af\u30ed\u30b9\u30b3\u30fc\u30d7\u306e\u5b9f\u6f14\u3092\u53d6\u308a\u5165\u308c\u308b\u3068\u9ad8\u984d\u6cbb\u7642\u3078\u306e\u95a2\u5fc3\u304c\u9ad8\u307e\u308a\u3001\u5e73\u5747\u81ea\u8cbb\u6210\u7d04\u7387\u304c12%\u5411\u4e0a\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

\u76f8\u8ac7\u30d6\u30fc\u30b9\u3067\u81ea\u8cbb\u30ab\u30a6\u30f3\u30bb\u30ea\u30f3\u30b0\u3092\u8a98\u5c0e<\/h3>\n\n\n\n

\u76f8\u8ac7\u5e2d\u306b\u30d3\u30d5\u30a9\u30fc\u30a2\u30d5\u30bf\u30fc\u6a21\u578b\u3092\u7f6e\u304d\u3001\u305d\u306e\u5834\u3067\u8cbb\u7528\u76ee\u5b89\u3092\u63d0\u793a\u3059\u308b\u3068\u30a4\u30f3\u30d7\u30e9\u30f3\u30c8\u76f8\u8ac7\u4ef6\u6570\u304c2\u500d\u306b\u306a\u3063\u305f\u30b1\u30fc\u30b9\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u8a18\u5ff5\u54c1\u30fb\u30a4\u30d9\u30f3\u30c8\u3067\u6765\u5834\u4f53\u9a13\u3092\u5f37\u5316<\/h2>\n\n\n\n

\u89aa\u5b50\u96c6\u60a3\u306b\u52b9\u304f\u30ce\u30d9\u30eb\u30c6\u30a33\u9078<\/h3>\n\n\n\n
    \n
  1. \u4ea4\u901a\u5b89\u5168\u30ad\u30fc\u30db\u30eb\u30c0\u30fc<\/li>\n\n\n\n
  2. \u30ad\u30c3\u30ba\u6b6f\u307f\u304c\u304d\u30bb\u30c3\u30c8<\/li>\n\n\n\n
  3. \u30ad\u30e3\u30e9\u30af\u30bf\u30fc\u98a8\u8239
    \u3044\u305a\u308c\u3082\u539f\u4fa1200\u5186\u4ee5\u4e0b\u3067\u89aa\u5b50\u306e\u6e80\u8db3\u5ea6\u304c\u9ad8\u3044\u3068\u5831\u544a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/li>\n<\/ol>\n\n\n\n

    \u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7\u30fb\u30ad\u30e3\u30e9\u30af\u30bf\u30fc\u30de\u30b9\u30b3\u30c3\u30c8\u6d3b\u7528\u4e8b\u4f8b<\/h3>\n\n\n\n

    \u5de5\u4f5c\u30ad\u30c3\u30c8\u4f53\u9a13\u3092\u53d6\u308a\u5165\u308c\u305f\u5185\u89a7\u4f1a\u306f\u5e73\u5747\u6ede\u5728\u6642\u9593\u304c15\u5206\u5ef6\u3073\u3001\u53e3\u30b3\u30df\u6295\u7a3f\u7387\u304c1.6\u500d\u306b\u306a\u3063\u305f\u30c7\u30fc\u30bf\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

    KPI\u3067\u6e2c\u308b\u5185\u89a7\u4f1a\u306e\u8cbb\u7528\u5bfe\u52b9\u679c<\/h2>\n\n\n\n

    \u6765\u5834\u8005\u6570\uff0f\u4e88\u7d04\u8ee2\u63db\u7387\uff0fLTV\u3067ROI\u3092\u7b97\u51fa<\/h3>\n\n\n\n

    \u5e73\u5747\u6765\u5834337\u4eba\u30fb\u4e88\u7d0468\u4ef6\u30fb\u4e88\u7d04\u738720%\u304c\u57fa\u6e96\u5024\u30021\u4eba\u3042\u305f\u308a\u5e83\u544a\u8cbb1,000\u5186\u3067\u5c06\u6765\u58f2\u4e0a30,000\u5186\u3092\u898b\u8fbc\u3081\u3070\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u306f30\u500d\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

    QR\u30a2\u30f3\u30b1\u30fc\u30c8\u3068\u30ec\u30bb\u30b3\u30f3\u30bf\u30b0\u3067\u8ffd\u8de1\u7ba1\u7406<\/h3>\n\n\n\n

    QR\u30a2\u30f3\u30b1\u30fc\u30c8\u306f\u7d19\u3088\u308a\u53d6\u5f97\u7387\u304c27%\u9ad8\u304f\u3001\u30ec\u30bb\u30b3\u30f3\u306b\u300c\u5185\u89a7\u4f1a\u300d\u30bf\u30b0\u3092\u4ed8\u3051\u308b\u3068\u6765\u9662\u5f8c\u306e\u58f2\u4e0a\u3092\u7c21\u5358\u306b\u8ffd\u8de1\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

    \u3088\u304f\u3042\u308b\u5931\u6557\u3068\u30ea\u30b9\u30af\u30d8\u30c3\u30b8<\/h2>\n\n\n\n

    \u544a\u77e5\u4e0d\u8db3\u306b\u3088\u308b\u96c6\u5ba2\u5931\u6557<\/h3>\n\n\n\n

    \u30c1\u30e9\u30b7\u90e8\u6570\u3092\u534a\u6e1b\u3057\u305f\u533b\u9662\u306f\u6765\u5834\u304c\u60f3\u5b9a\u306e60%\u306b\u3068\u3069\u307e\u3063\u305f\u3068\u5831\u544a\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u544a\u77e5\u5a92\u4f53\u306f\u65e9\u3081\u306b\u78ba\u4fdd\u3057\u3001AB\u30c6\u30b9\u30c8\u3067\u6539\u5584\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

    \u30b9\u30bf\u30c3\u30d5\u4eba\u54e1\u4e0d\u8db3\u3067\u63a5\u9047\u54c1\u8cea\u4f4e\u4e0b<\/h3>\n\n\n\n

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      \n
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