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class=\"wp-block-heading\">\u521d\u8a3a\u6642\u8aac\u660e\u30fb\u9662\u5185\u63b2\u793a\u30fbHP\u63b2\u8f09\u30fb\u96fb\u5b50\u540c\u610f\u306e\u30d5\u30ed\u30fc<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u521d\u8a3a\u6642\u306b<strong>\u7d191\u679a\u3067\u8981\u70b9\u8aac\u660e<\/strong>\uff08\u4e88\u7d04\u67a0\u306e\u4fa1\u5024\uff0f\u5909\u66f4\u671f\u9650\uff0f\u9023\u7d61\u5148\uff09<\/li>\n\n\n\n<li><strong>\u53d7\u4ed8\u30fb\u8a3a\u7642\u5ba4\u30fbHP<\/strong>\u306b<strong>\u540c\u4e00\u6587\u9762<\/strong>\u3067\u63b2\u793a<\/li>\n\n\n\n<li>Web\u4e88\u7d04\u306f<strong>\u30c1\u30a7\u30c3\u30af\u30dc\u30c3\u30af\u30b9\u540c\u610f<\/strong>\uff08\u5c65\u6b74\u3092\u6b8b\u3059\uff09<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u518d\u6765\u6761\u4ef6\uff08\u4e00\u5b9a\u56de\u6570\u3067\u4e88\u7d04\u5236\u9650 \u7b49\uff09\u306e\u660e\u6587\u5316<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u7121\u65ad2\u56de<\/strong>\u3067<strong>\u5f53\u65e5\u4e88\u7d04\u306e\u307f<\/strong>\u306b\u5909\u66f4<\/li>\n\n\n\n<li><strong>\u9ad8\u984d\u81ea\u8cbb<\/strong>\u306f<strong>\u4e8b\u524d\u30c7\u30dd\u30b8\u30c3\u30c8<\/strong>\uff08\u4f8b\uff1a\u578b\u63a1\u308a\u6750\u6599\u8cbb\u306e\u4e00\u90e8\uff09<\/li>\n<\/ul>\n\n\n\n<p>\u305f\u3060\u3057\u3001\u60a3\u8005\u306b\u4e0d\u5229\u76ca\u304c\u504f\u3089\u306a\u3044\u3053\u3068\u3001\u5341\u5206\u306a<strong>\u4e8b\u524d\u8aac\u660e<\/strong>\u304c\u524d\u63d0\u3002\u30dd\u30ea\u30b7\u30fc\u306f\u201c\u7f70\u201d\u3067\u306f\u306a\u304f**\u201c\u7d04\u675f\u201d\u306e\u30c8\u30fc\u30f3**\u3067\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e0b\u3052\u65b9\u2462\uff1a\u7a74\u57cb\u3081\u904b\u7528\u3067\u7a3c\u50cd\u7387\u3092\u5b88\u308b<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u30ad\u30e3\u30f3\u30bb\u30eb\u5f85\u3061\u30ea\u30b9\u30c8\u3068\u5373\u6642\u901a\u77e5\u306e\u30eb\u30fc\u30eb<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30ea\u30b9\u30c8\u306f<strong>\u30ab\u30c6\u30b4\u30ea\u5225<\/strong>\uff08\u30e1\u30f3\u30c6\uff0f\u5c0f\u5150\uff0f\u77ed\u6642\u9593\u51e6\u7f6e\uff0f\u9577\u6642\u9593\u51e6\u7f6e\uff09<\/li>\n\n\n\n<li>\u67a0\u304c\u7a7a\u3044\u305f\u3089<strong>LINE\u4e00\u6589\u914d\u4fe1 \u2192 \u5148\u7740\u9806<\/strong><\/li>\n\n\n\n<li><strong>\u5019\u88dc3\u67a0<\/strong>\u3092\u540c\u6642\u63d0\u793a\uff08\u9078\u629e\u8ca0\u62c5\u3092\u8efd\u6e1b\uff09<\/li>\n\n\n\n<li><strong>\u663c12\u6642\u30fb\u591516\u6642<\/strong>\u306e2\u56de\u3001\u4e8b\u52d9\u304c\u78ba\u8a8d\u30fb\u901a\u77e5<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u9ad8\u30ea\u30b9\u30af\u67a0\u3078\u306e\u30c0\u30d6\u30eb\u30d6\u30c3\u30ad\u30f3\u30b0\u6700\u9069\u5316<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u671d\u30a4\u30c1\u30fb\u96e8\u5929\u30fb\u7e41\u5fd9\u671f<\/strong>\u306a\u3069\u7121\u65ad\u304c\u51fa\u3084\u3059\u3044\u6642\u9593\u5e2f\u3092<strong>\u30c7\u30fc\u30bf\u3067\u628a\u63e1<\/strong><\/li>\n\n\n\n<li><strong>\u30e1\u30f3\u30c6\u7b49\u306e\u67d4\u8edf\u67a0<\/strong>\u306b\u9650\u308a\u201c\u8efd\u3044\u30c0\u30d6\u30eb\u201d\u3092\u8a31\u5bb9\uff08<strong>5\u301c10\u5206\u306e\u8abf\u6574<\/strong>\u3067\u5438\u53ce\uff09<\/li>\n\n\n\n<li>\u30c0\u30d6\u30eb\u6642\u306f<strong>\u8a3a\u7642\u30a2\u30b7\u30b9\u30bf\u30f3\u30c8\u30921\u540d\u5897\u54e1<\/strong>\u3057\u3001\u53d7\u4ed8\u3067<strong>\u9045\u308c\u898b\u8fbc\u307f\u3092\u5148\u306b\u6848\u5185<\/strong><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u30ad\u30e3\u30f3\u30bb\u30eb\u6599\u306e\u53ef\u5426\u3068\u6cd5\u7684\u7559\u610f\u70b9<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u4fdd\u967a\uff0f\u81ea\u8cbb\u3067\u306e\u8003\u3048\u65b9\u306e\u9055\u3044\u3068\u5408\u610f\u5f62\u6210\u306e\u30dd\u30a4\u30f3\u30c8<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4fdd\u967a\u8a3a\u7642<\/strong>\uff1a\u30ad\u30e3\u30f3\u30bb\u30eb\u6599\u306f\u30c8\u30e9\u30d6\u30eb\u306b\u306a\u308a\u3084\u3059\u3044\u3002\u307e\u305a\u306f<strong>\u6ce8\u610f\u559a\u8d77\uff0b\u4e88\u7d04\u5236\u9650<\/strong>\u3067\u904b\u7528\u3002<\/li>\n\n\n\n<li><strong>\u81ea\u8cbb\u8a3a\u7642<\/strong>\uff1a\u6750\u6599\u30fb\u6280\u5de5\u306e\u5b9f\u8cbb\u304c\u767a\u751f\u3059\u308b\u5834\u5408\u3001<strong>\u4e8b\u524d\u8aac\u660e\u3068\u66f8\u9762\u540c\u610f<\/strong>\u3092\u6574\u3048\u305f\u3046\u3048\u3067<strong>\u5408\u7406\u7684\u306a\u7bc4\u56f2<\/strong>\u3067\u8a2d\u5b9a\u3002<br>\u30dd\u30a4\u30f3\u30c8\u306f**\u300c\u4e8b\u524d\u306b\u308f\u304b\u308b\u300d\u300c\u7d0d\u5f97\u306e\u4e0a\u3067\u540c\u610f\u300d\u300c\u904e\u5ea6\u3067\u306a\u3044\u300d**\u3053\u3068\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u6d88\u8cbb\u8005\u5951\u7d04\u6cd5\u7b49\u306e\u6ce8\u610f\u70b9\u3068\u5c02\u9580\u5bb6\u3078\u306e\u76f8\u8ac7\u30e9\u30a4\u30f3<\/h3>\n\n\n\n<p>\u4e00\u5f8b\u306e\u9ad8\u984d\u9055\u7d04\u91d1\u3084\u3001\u8aac\u660e\u306e\u306a\u3044\u5fb4\u53ce\u306f\u30c8\u30e9\u30d6\u30eb\u306e\u3082\u3068\u3002\u8ff7\u3063\u305f\u3089<strong>\u5f01\u8b77\u58eb\uff0f\u6b6f\u79d1\u533b\u5e2b\u4f1a<\/strong>\u306e\u76f8\u8ac7\u7a93\u53e3\u306b\u78ba\u8a8d\u3057\u3066\u304b\u3089\u5c0e\u5165\u3092\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u30b9\u30bf\u30c3\u30d5\u904b\u7528\u3068\u60a3\u8005\u4f53\u9a13\uff08CX\uff09\u3092\u5e95\u4e0a\u3052<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u53d7\u4ed8\u30fbDH\u306e\u30c8\u30fc\u30af\u30b9\u30af\u30ea\u30d7\u30c8\u3068\u30ed\u30fc\u30eb\u30d7\u30ec\u30a4<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4e88\u7d04\u78ba\u5b9a\uff1a\u300c<strong>\u672c\u65e5\u306f\u25cb\u6708\u25cb\u65e5\uff08\u25cb\uff09\u25b3\u6642\u306b\u304a\u53d6\u308a\u3057\u307e\u3057\u305f\u3002\u524d\u65e5\u306bLINE\u3067\u78ba\u8a8d\u304c\u5c4a\u304d\u307e\u3059\u3002\u5909\u66f4\u306f\u30dc\u30bf\u30f3\u3072\u3068\u3064\u3067OK\u3067\u3059<\/strong>\u300d<\/li>\n\n\n\n<li>\u524d\u65e5\u78ba\u8a8dTEL\uff08\u9ad8\u30ea\u30b9\u30af\u67a0\u306e\u307f\uff09\uff1a\u300c<strong>\u660e\u65e5\u306e\u25cb\u6642\u3001\u304a\u6642\u9593\u5927\u4e08\u592b\u305d\u3046\u3067\u3059\u304b\uff1f\u96e3\u3057\u3051\u308c\u3070\u4eca\u304a\u53d6\u308a\u76f4\u3057\u3067\u304d\u307e\u3059<\/strong>\u300d<\/li>\n\n\n\n<li>\u7121\u65ad\u5f8c\u306e\u30d5\u30a9\u30ed\u30fc\uff1a\u300c<strong>\u4f53\u8abf\u306f\u3044\u304b\u304c\u3067\u3059\u304b\uff1f\u6cbb\u7642\u306e\u7d9a\u304d\u304c\u7a7a\u3044\u3066\u3044\u308b\u306e\u306f\u25cb\u65e5\u25cb\u6642\u3067\u3059\u30023\u3064\u5019\u88dc\u3092\u304a\u9001\u308a\u3057\u307e\u3059<\/strong>\u300d<\/li>\n<\/ul>\n\n\n\n<p>\u90311\u56de\u30015\u5206\u3067\u3082<strong>\u30ed\u30fc\u30eb\u30d7\u30ec\u30a4<\/strong>\u3002\u58f0\u306b\u51fa\u3059\u3068\u201c\u8a00\u3044\u306b\u304f\u3055\u201d\u304c\u6d88\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5f85\u3061\u6642\u9593\u30fb\u8aac\u660e\u6e80\u8db3\u3092KPI\u5316\u3057\u6539\u5584PDCA<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5f85\u3061\u6642\u9593\u4e2d\u592e\u5024<\/strong>\uff08\u76ee\u6a1910\u5206\u4ee5\u5185\uff09<\/li>\n\n\n\n<li><strong>\u8aac\u660e\u6e80\u8db3\u30b9\u30b3\u30a2<\/strong>\uff08\u6765\u9662\u7fcc\u65e5\u306e1\u554f\u30a2\u30f3\u30b1\u30fc\u30c8\uff09<\/li>\n\n\n\n<li><strong>NPS\uff08\u63a8\u5968\u610f\u5411\uff09<\/strong><\/li>\n<\/ul>\n\n\n\n<p>\u4e0d\u6e80\u306f<strong>\u9662\u5185\u3067\u53d7\u3051\u6b62\u3081\u308b<\/strong>\u3002\u5916\u3078\u51fa\u308b\u524d\u306b\u56de\u53ce\u3067\u304d\u308b\u4ed5\u7d44\u307f\u3092\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">KPI\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3067\u7d99\u7d9a\u7684\u306b\u6539\u5584<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u7121\u65ad\u7387\u30fb\u5f53\u65e5\u7387\u30fb\u518d\u4e88\u7d04\u7387\u30fbLTV\u306e\u9031\u6b21\u30ec\u30d3\u30e5\u30fc<\/h3>\n\n\n\n<p>\u6700\u4f4e\u3053\u306e4\u6307\u6a19\u3092<strong>\u66dc\u65e5 \u00d7 \u6642\u9593\u5e2f \u00d7 \u30e1\u30cb\u30e5\u30fc<\/strong>\u3067\u78ba\u8a8d\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u7121\u65ad\u7387<\/strong>\uff08\u9031\uff0f\u6708\uff09<\/li>\n\n\n\n<li><strong>\u5f53\u65e5\u30ad\u30e3\u30f3\u30bb\u30eb\u7387<\/strong><\/li>\n\n\n\n<li><strong>\u518d\u4e88\u7d04\u7387<\/strong>\uff087\u65e5\u30fb30\u65e5\uff09<\/li>\n\n\n\n<li><strong>LTV\uff08\u60a3\u80051\u4eba\u3042\u305f\u308a\u58f2\u4e0a\uff09<\/strong><\/li>\n<\/ul>\n\n\n\n<p>\u52a0\u3048\u3066<strong>\u7a74\u57cb\u3081\u7387<\/strong>\uff08\u5f53\u65e5\u7a7a\u67a0\u3092\u5f53\u65e5\u4e2d\u306b\u57cb\u3081\u305f\u5272\u5408\uff09\u3092\u5165\u308c\u308b\u3068\u3001\u73fe\u5834\u306e\u52d5\u304d\u304c\u5909\u308f\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">A\/B\u30c6\u30b9\u30c8\u3067\u30e1\u30c3\u30bb\u30fc\u30b8\u3068\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u6700\u9069\u5316<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6587\u9762<\/strong>\uff1a\u4ef6\u540d\u306b\u3010\u3054\u4e88\u7d04\u306e\u524d\u65e5\u78ba\u8a8d\u3011\u3092\u4ed8\u3051\u308b\uff0f\u7d75\u6587\u5b57\ud83e\uddb7\u3092\u5165\u308c\u308b<\/li>\n\n\n\n<li><strong>\u30bf\u30a4\u30df\u30f3\u30b0<\/strong>\uff1a\u524d\u65e518\u6642 vs 20\u6642\u3001\u5f53\u65e58\u6642 vs 9\u6642<\/li>\n\n\n\n<li><strong>\u5c0e\u7dda<\/strong>\uff1a\u30dc\u30bf\u30f31\u3064 vs 3\u3064<\/li>\n<\/ul>\n\n\n\n<p><strong>2\u9031\u9593\u3054\u3068<\/strong>\u306b\u7247\u65b9\u305a\u3064\u5909\u3048\u3001<strong>\u958b\u5c01\u7387 \u2192 \u30bf\u30c3\u30d7\u7387 \u2192 \u6765\u9662\u7387<\/strong>\u306e\u9806\u3067\u5224\u65ad\u3002\u52dd\u3063\u305f\u65b9\u3092\u6b8b\u3057\u3001\u6b21\u306e\u30c6\u30b9\u30c8\u3078\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u307e\u3068\u3081\uff5c\u30ad\u30e3\u30f3\u30bb\u30eb\u7387\u3092\u4e0b\u3052\u308b\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5b9a\u7fa9\u3092\u5206\u3051\u305f\uff08\u7121\u65ad\uff0f\u5f53\u65e5\uff0f\u524d\u65e5\u307e\u3067\uff0f\u518d\u4e88\u7d04\uff09<\/li>\n\n\n\n<li>\u76ee\u6a19\u5024\u3092\u8a2d\u5b9a\uff08<strong>\u7121\u65ad \u2264 5\uff05\u3001\u7dcf\u5408 \u2264 10\uff05<\/strong>\uff09\u3057\u3001<strong>\u65b0\u60a3\u30fb\u518d\u6765\u30fb\u30e1\u30cb\u30e5\u30fc\u5225<\/strong>\u3067\u7ba1\u7406<\/li>\n\n\n\n<li><strong>1\u9031\u9593\u524d\uff0b3\u65e5\u524d\uff0b\u524d\u65e5\uff0b\u5f53\u65e5\u671d<\/strong>\u306e\u30de\u30eb\u30c1\u914d\u4fe1\u3092\u30bb\u30c3\u30c8\uff08LINE\uff0fSMS\uff0f\u30e1\u30fc\u30eb\uff09<\/li>\n\n\n\n<li><strong>\u30ab\u30ec\u30f3\u30c0\u30fc\u767b\u9332<\/strong>\u3068<strong>\u30ef\u30f3\u30bf\u30c3\u30d7\u5909\u66f4<\/strong>\u3092\u5c0e\u7dda\u5316<\/li>\n\n\n\n<li>\u30ad\u30e3\u30f3\u30bb\u30eb\u30dd\u30ea\u30b7\u30fc\u3092<strong>\u7d19\u30fb\u9662\u5185\u63b2\u793a\u30fbHP\u30fb\u96fb\u5b50\u540c\u610f<\/strong>\u3067\u7d71\u4e00<\/li>\n\n\n\n<li><strong>\u30ad\u30e3\u30f3\u30bb\u30eb\u5f85\u3061\u30ea\u30b9\u30c8\uff0b\u5373\u6642\u901a\u77e5<\/strong>\u306e\u904b\u7528\u3092\u30eb\u30fc\u30eb\u5316<\/li>\n\n\n\n<li><strong>\u9ad8\u30ea\u30b9\u30af\u67a0\u306b\u8efd\u3044\u30c0\u30d6\u30eb<\/strong>\uff0b\u5f53\u65e5\u306e<strong>\u4eba\u7684\u30ea\u30bd\u30fc\u30b9\u5897\u54e1<\/strong><\/li>\n\n\n\n<li><strong>\u6cd5\u7684\u914d\u616e<\/strong>\uff08\u4fdd\u967a\uff0f\u81ea\u8cbb\u306e\u9055\u3044\u3001\u4e8b\u524d\u8aac\u660e\u3001\u5408\u7406\u6027\uff09\u3092\u78ba\u8a8d<\/li>\n\n\n\n<li><strong>\u30c8\u30fc\u30af\u30b9\u30af\u30ea\u30d7\u30c8<\/strong>\u3092\u7528\u610f\u3057\u3001<strong>\u90311\u30ed\u30fc\u30eb\u30d7\u30ec\u30a4<\/strong>\u3067\u5b9a\u7740<\/li>\n\n\n\n<li>\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3067<strong>\u7121\u65ad\u7387\u30fb\u5f53\u65e5\u7387\u30fb\u518d\u4e88\u7d04\u7387\u30fbLTV\u30fb\u7a74\u57cb\u3081\u7387<\/strong>\u3092\u9031\u6b21\u30ec\u30d3\u30e5\u30fc<\/li>\n\n\n\n<li><strong>A\/B\u30c6\u30b9\u30c8<\/strong>\u3067\u30e1\u30c3\u30bb\u30fc\u30b8\u3068\u6642\u9593\u5e2f\u3092\u7d99\u7d9a\u6539\u5584<\/li>\n<\/ul>\n\n\n\n<p>\u30ad\u30e3\u30f3\u30bb\u30eb\u306f<strong>\u5b8c\u5168\u306b\u30bc\u30ed<\/strong>\u306b\u306f\u3067\u304d\u307e\u305b\u3093\u3002\u3067\u3059\u304c\u3001<strong>\u9023\u7d61\u304c\u6765\u308b\u4ed5\u7d44\u307f<\/strong>\u3068<strong>\u3059\u3050\u57cb\u3081\u308b\u904b\u7528<\/strong>\u3092\u540c\u6642\u306b\u6574\u3048\u308c\u3070\u3001\u58f2\u4e0a\u3068\u7a3c\u50cd\u7387\u306f\u78ba\u5b9f\u306b\u623b\u308a\u307e\u3059\u3002<strong>\u4eca\u65e5\u3067\u304d\u308b\u4e00\u6b69<\/strong>\u306f\u3001<strong>\u524d\u65e5\u30fb\u5f53\u65e5\u671d\u306e\u30de\u30eb\u30c1\u914d\u4fe1<\/strong>\u3068<strong>\u30ef\u30f3\u30bf\u30c3\u30d7\u5909\u66f4\u30dc\u30bf\u30f3<\/strong>\u306e\u5b9f\u88c5\u3002\u3053\u3053\u304b\u3089\u7740\u624b\u3057\u3001<strong>\u6570\u5b57\u3067\u524d\u9032<\/strong>\u3092\u7a4d\u307f\u4e0a\u3052\u307e\u3057\u3087\u3046\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u300c\u4e88\u7d04\u306f\u57cb\u307e\u3063\u3066\u3044\u308b\u306e\u306b\u3001\u58f2\u4e0a\u304c\u4f38\u3073\u306a\u3044\u2026\u2026\u300d\u3002\u539f\u56e0\u306e\u591a\u304f\u306f\u5f53\u65e5\u30ad\u30e3\u30f3\u30bb\u30eb\u3068\u7121\u65ad\u30ad\u30e3\u30f3\u30bb\u30eb\u306b\u3042\u308a\u307e\u3059\u3002\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u307e\u305a\u201c\u4f55\u3092\u3069\u306e\u6570\u5b57\u3067\u898b\u308b\u304b\u201d\u3092\u660e\u78ba\u306b\u3057\u3001\u6b21\u306b\u201c\u3059\u3050\u52b9\u304f\u904b\u7528\u201d\u3068\u201c\u6839\u672c\u5bfe\u7b56\u201d\u3092\u9806\u306b\u5b9f\u88c5\u3057\u307e\u3059\u3002\u6700\u5f8c\u306f\u30c0\u30c3\u30b7 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