{"id":1443,"date":"2025-06-10T01:59:42","date_gmt":"2025-06-10T01:59:42","guid":{"rendered":"https:\/\/nent.co.jp\/mikata\/?p=1443"},"modified":"2025-06-10T01:59:42","modified_gmt":"2025-06-10T01:59:42","slug":"%e6%ad%af%e7%a7%91%e3%83%aa%e3%82%b3%e3%83%bc%e3%83%ab%e7%8e%87%e3%81%ae%e5%85%a8%e5%9b%bd%e5%b9%b3%e5%9d%87%e3%81%a8%e6%94%b9%e5%96%84%e3%83%ad%e3%83%bc%e3%83%89%e3%83%9e%e3%83%83%e3%83%97%e2%94%80","status":"publish","type":"post","link":"https:\/\/nent.co.jp\/mikata\/marketing\/1443\/","title":{"rendered":"\u6b6f\u79d1\u30ea\u30b3\u30fc\u30eb\u7387\u306e\u5168\u56fd\u5e73\u5747\u3068\u6539\u5584\u30ed\u30fc\u30c9\u30de\u30c3\u30d7\u2500\u250095\uff05\u533b\u9662\u304c\u5b9f\u8df5\u3059\u308b\u65bd\u7b56\u3068 LTV \u8a66\u7b97"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>\u30ea\u30b3\u30fc\u30eb\uff08\u5b9a\u671f\u30e1\u30f3\u30c6\u30ca\u30f3\u30b9\uff09\u304c\u591a\u3044\u307b\u3069\u30c1\u30a7\u30a2\u7a3c\u50cd\u306f\u5b89\u5b9a\u3057\u3001\u58f2\u4e0a\u3082\u30b9\u30bf\u30c3\u30d5\u6e80\u8db3\u5ea6\u3082\u4f38\u3073\u307e\u3059\u3002\u3057\u304b\u3057\u5168\u56fd\u5e73\u5747\u306f <strong>\u7d04 60\uff05<\/strong> \u3068\u4f4e\u8ff7\u3057\u3001\u300c\u30cf\u30ac\u30ad\u3092\u9001\u3063\u3066\u3082\u6765\u306a\u3044\u300d\u300c\u30ad\u30e3\u30f3\u30bb\u30eb\u304c\u591a\u3044\u300d\u3068\u3044\u3046\u58f0\u304c\u7d76\u3048\u307e\u305b\u3093\u3002\u4e00\u65b9\u3001<strong>LINE \u81ea\u52d5\u9023\u7d61\u3084\u52d5\u753b\u8aac\u660e\u3092\u5c0e\u5165\u3057\u30ea\u30b3\u30fc\u30eb\u7387 80\u301c95\uff05<\/strong> \u3092\u9054\u6210\u3059\u308b\u533b\u9662\u3082\u5897\u3048\u3066\u3044\u307e\u3059\u3002\u672c\u30ac\u30a4\u30c9\u3067\u306f\u5e73\u5747\u5024\u306e\u78ba\u8a8d\u304b\u3089\u539f\u56e0\u5206\u6790\u30fb\u6539\u5584\u7b56\u30fbROI \u8a08\u7b97\u307e\u3067\u3092\u9806\u756a\u306b\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u30ea\u30b3\u30fc\u30eb\u7387\u3068\u306f\uff5c\u5168\u56fd\u5e73\u5747\u3068\u76ee\u6a19\u30e9\u30a4\u30f3<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u539a\u52b4\u7701\u30fb\u6b6f\u79d1\u533b\u5e2b\u4f1a\u30c7\u30fc\u30bf\u306b\u307f\u308b\u5e73\u5747 60\uff05 \u306e\u58c1<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u904e\u53bb 1 \u5e74\u306b\u6b6f\u79d1\u691c\u8a3a\u3092\u53d7\u3051\u305f\u6210\u4eba\uff1a<strong>52.9\uff05<\/strong><\/li>\n\n\n\n<li>\u6765\u9662\u983b\u5ea6\u5225\u3067\u306f 60\uff05 \u306e\u58c1\u304c\u7d9a\u304f<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u8a3a\u7642\u30b8\u30e3\u30f3\u30eb\u5225\u30d9\u30f3\u30c1\u30de\u30fc\u30af<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5c0f\u5150\u30fb\u4e88\u9632\u7279\u5316\u533b\u9662\uff1a<strong>80\uff05 \u8d85<\/strong><\/li>\n\n\n\n<li>\u5c02\u9580\u30d7\u30ed\u30b0\u30e9\u30e0\u5c0e\u5165\u9662\uff1a<strong>95\uff05<\/strong> \u7dad\u6301<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u81ea\u9662\u306e\u30ea\u30b3\u30fc\u30eb\u7387\u3092\u6b63\u3057\u304f\u8a08\u7b97\u3059\u308b<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u30ec\u30bb\u30b3\u30f3\/PMS \u3067 <strong>\u300c\u901a\u77e5\u6570\u300d\u300c\u6765\u9662\u6570\u300d<\/strong> \u3092 CSV \u62bd\u51fa<\/li>\n\n\n\n<li><code>\u30ea\u30b3\u30fc\u30eb\u7387 \uff1d \u6765\u9662\u6570 \u00f7 \u901a\u77e5\u6570 \u00d7 100<\/code><\/li>\n\n\n\n<li>\u30c1\u30a7\u30a2\u7a3c\u50cd 75\uff05\u30fb\u30ea\u30b3\u30fc\u30eb 80\uff05 \u4ee5\u4e0a\u3067\u533b\u696d\u5229\u76ca\u7387 40\uff05 \u306b\u8fd1\u3065\u304f<\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u30ea\u30b3\u30fc\u30eb\u7387\u304c\u4f4e\u3044 3 \u5927\u539f\u56e0<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u539f\u56e0<\/th><th>\u8aac\u660e<\/th><\/tr><\/thead><tbody><tr><td><strong>\u30ea\u30de\u30a4\u30f3\u30c9\u4e0d\u8db3\u30fb\u7121\u65ad\u30ad\u30e3\u30f3\u30bb\u30eb<\/strong><\/td><td>\u30cf\u30ac\u30ad\u306e\u307f\u3067\u306f\u5230\u9054\u7387\u304c\u4f4e\u3044<\/td><\/tr><tr><td><strong>\u4e88\u9632\u4fa1\u5024\u304c\u4f1d\u308f\u3089\u306a\u3044<\/strong><\/td><td>\u300c\u75db\u304f\u306a\u3063\u305f\u3089\u6765\u308b\u300d\u601d\u8003\u304c\u5909\u308f\u3089\u306a\u3044<\/td><\/tr><tr><td><strong>\u30b9\u30bf\u30c3\u30d5\u63d0\u6848\u30b9\u30ad\u30eb\u306e\u3070\u3089\u3064\u304d<\/strong><\/td><td>\u53d7\u4ed8\u30fbDH\u30fbDr \u306e\u9023\u643a\u4e0d\u8db3<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u6539\u5584\u65bd\u7b56\u2460\uff5c\u30ea\u30de\u30a4\u30f3\u30c9 &amp; \u4e88\u7d04\u30b7\u30b9\u30c6\u30e0<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>LINE\/SMS \u81ea\u52d5\u914d\u4fe1<\/strong>\uff08\u524d\u65e5\uff0b\u5f53\u65e5\u671d\uff09<br>\u7121\u65ad\u30ad\u30e3\u30f3\u30bb\u30eb <strong>\u25b260\uff05<\/strong>\u3001\u30ea\u30b3\u30fc\u30eb\u7387 <strong>\u2192 80\uff05<\/strong><\/li>\n\n\n\n<li><strong>MA \u30c4\u30fc\u30eb\u9023\u643a<\/strong><br>\u554f\u3044\u5408\u308f\u305b \u2192 \u4e88\u7d04 \u2192 \u6765\u9662\u3092\u81ea\u52d5\u8ffd\u8de1\u3001\u53d7\u4ed8\u5de5\u6570 <strong>\u25b240h\/\u6708<\/strong><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u6539\u5584\u65bd\u7b56\u2461\uff5cTBI\u30fb\u52d5\u753b\u8aac\u660e\u3067\u4e88\u9632\u4fa1\u5024\u3092\u8a34\u6c42<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u65bd\u7b56<\/th><th>\u6210\u679c<\/th><\/tr><\/thead><tbody><tr><td>3 \u5206\u30d6\u30e9\u30c3\u30b7\u30f3\u30b0\u52d5\u753b \u00d7 \u30bf\u30d6\u30ec\u30c3\u30c8<\/td><td>\u53e3\u30b3\u30df\u6295\u7a3f\u7387 2 \u500d<\/td><\/tr><tr><td>\u6708\u984d \u00a53,000 \u30e1\u30f3\u30c6\u30b5\u30d6\u30b9\u30af<\/td><td>\u7d99\u7d9a\u7387 85\uff05\u3001LTV 1.6 \u500d<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u6539\u5584\u65bd\u7b56\u2462\uff5c\u30b9\u30bf\u30c3\u30d5\u6559\u80b2\u3068\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5f79\u5272\u5206\u62c5<\/strong><br>\u53d7\u4ed8\uff1dQR \u4f9d\u983c\uff0fDH\uff1d\u6b21\u56de\u4e88\u7d04\uff0fDr\uff1d\u6cbb\u7642\u65b9\u91dd\u8aac\u660e \u2192 \u4f9d\u983c\u6f0f\u308c &lt;10\uff05<\/li>\n\n\n\n<li><strong>KPI \u9023\u52d5\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6<\/strong><br>\u63d0\u6848\u7387 70\uff05 \u3092\u76ee\u6a19 \u2192 \u53e3\u30b3\u30df \u26054.9 \u7dad\u6301<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u52b9\u679c\u6e2c\u5b9a\uff5c\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3067\u9031\u6b21\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u6307\u6a19<\/th><th>\u30c4\u30fc\u30eb\u4f8b<\/th><\/tr><\/thead><tbody><tr><td>\u30ea\u30b3\u30fc\u30eb\u7387\u30fb\u518d\u4e88\u7d04\u7387<\/td><td>Looker Studio \u00d7 \u30ec\u30bb\u30b3\u30f3<\/td><\/tr><tr><td>CPA\u30fbLTV<\/td><td>\u5e83\u544a\u8cbb\u30fb\u6765\u9662\u30c7\u30fc\u30bf\u9023\u643a<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>A\/B \u30c6\u30b9\u30c8\u4f8b<\/strong>\uff1a\u4ef6\u540d\u3092\u300c\u691c\u8a3a\u306e\u3054\u6848\u5185\u300d\u2192\u300c\u25cb\u25cb\u3055\u3093\u306e\u6b6f\u3092\u5b88\u308b\u6b21\u306e\u30b1\u30a2\u3078\u300d\u3067\u958b\u5c01\u7387 <strong>15\u219228\uff05<\/strong>\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u6210\u529f\u4e8b\u4f8b\uff5c\u30ea\u30b3\u30fc\u30eb\u7387 90\uff05 \u8d85\u533b\u9662\u306e\u5171\u901a\u70b9<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u6708\u6b21 CX \u4f1a\u8b70 \uff0b NPS<\/strong> \u3067\u4e0d\u6e80\u3092\u9662\u5185\u30d5\u30a9\u30ed\u30fc<\/li>\n\n\n\n<li><strong>\u30b9\u30bf\u30c3\u30d5\u5168\u54e1\u304c KPI \u5171\u6709<\/strong><\/li>\n\n\n\n<li><strong>LINE \u81ea\u52d5\u914d\u4fe1<\/strong>\uff08\u30ea\u30de\u30a4\u30f3\u30c0\u30fc\uff0b\u52d5\u753b\u30ea\u30f3\u30af\uff09<\/li>\n\n\n\n<li><strong>\u30b5\u30d6\u30b9\u30af\u30e1\u30f3\u30c6\u5c0e\u5165<\/strong> \u2192 \u30c1\u30a7\u30a2\u7a3c\u50cd 95\uff05\u30fb\u6b8b\u696d\u30bc\u30ed<\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u3088\u304f\u3042\u308b Q&amp;A<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u8cea\u554f<\/th><th>\u56de\u7b54<\/th><\/tr><\/thead><tbody><tr><td>\u30b3\u30ed\u30ca\u5f8c\u3067\u30ea\u30b3\u30fc\u30eb\u4f4e\u4e0b\u2026\u3069\u3046\u7acb\u3066\u76f4\u3059\uff1f<\/td><td>LINE \u3067\u611f\u67d3\u5bfe\u7b56\u52d5\u753b\uff0b\u691c\u8a3a\u30e1\u30ea\u30c3\u30c8\u3092\u9001\u4fe1 \u2192 3 \u304b\u6708\u3067\u56de\u5fa9<\/td><\/tr><tr><td>\u5916\u6ce8 vs \u5185\u88fd\u306e\u30b3\u30b9\u30c8\u5dee\u306f\uff1f<\/td><td>SMS \u5916\u6ce8 7 \u5186\/\u901a\u3001\u5185\u88fd\u30af\u30e9\u30a6\u30c9 \u6708 \u00a530,000\u3002400 \u901a\/\u6708\u8d85\u306a\u3089\u5185\u88fd\u304c\u5f97<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u307e\u3068\u3081\uff5c\u30ea\u30b3\u30fc\u30eb\u7387\u6539\u5584\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>[ ] \u73fe\u72b6\u30ea\u30b3\u30fc\u30eb\u7387\u3068\u58f2\u4e0a\u30ed\u30b9\u3092\u6570\u5024\u5316<\/li>\n\n\n\n<li>[ ] <strong>LINE\/SMS 3 \u6bb5\u968e\u30ea\u30de\u30a4\u30f3\u30c9\uff0b\u30cf\u30ac\u30ad<\/strong> \u3092\u4f75\u7528<\/li>\n\n\n\n<li>[ ] TBI \u52d5\u753b\u30fb\u30b5\u30d6\u30b9\u30af\u30e1\u30f3\u30c6\u3067\u4e88\u9632\u4fa1\u5024\u3092\u8a34\u6c42<\/li>\n\n\n\n<li>[ ] \u63d0\u6848\u7387 70\uff05 \u3092\u30b9\u30bf\u30c3\u30d5\u8a55\u4fa1\u306b\u7d44\u307f\u8fbc\u307f\u5171\u6709<\/li>\n\n\n\n<li>[ ] \u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3067\u30ea\u30b3\u30fc\u30eb\u7387\u30fbLTV\u30fbCPA \u3092\u9031\u6b21\u78ba\u8a8d<\/li>\n\n\n\n<li>[ ] NPS \u30b5\u30fc\u30d9\u30a4\u3067\u4e0d\u6e80\u3092\u9662\u5185\u89e3\u6c7a\u3057\u53e3\u30b3\u30df\u2605\u3092\u5b88\u308b<\/li>\n<\/ul>\n\n\n\n<p>\u4e0a\u8a18\u3092\u5b9f\u884c\u3059\u308c\u3070\u3001\u5e73\u5747 60\uff05 \u306e\u58c1\u3092\u8d8a\u3048 <strong>\u30ea\u30b3\u30fc\u30eb 80\uff05\uff0fLTV 1.7 \u500d<\/strong> 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