{"id":1440,"date":"2025-06-10T01:51:38","date_gmt":"2025-06-10T01:51:38","guid":{"rendered":"https:\/\/nent.co.jp\/mikata\/?p=1440"},"modified":"2025-06-10T01:51:39","modified_gmt":"2025-06-10T01:51:39","slug":"%e6%ad%af%e7%a7%91%e5%8c%bb%e9%99%a2%e3%81%ae%e6%96%b0%e8%a6%8f%e6%82%a3%e8%80%85%e6%95%b0%e3%81%ae%e5%b9%b3%e5%9d%87%e3%81%af%ef%bc%9f%e2%94%80%e2%94%80%e6%9c%88%e2%97%af%e4%ba%ba%e3%82%92%e5%ae%9f","status":"publish","type":"post","link":"https:\/\/nent.co.jp\/mikata\/marketing\/1440\/","title":{"rendered":"\u6b6f\u79d1\u533b\u9662\u306e\u65b0\u898f\u60a3\u8005\u6570\u306e\u5e73\u5747\u306f\uff1f\u2500\u2500\u6708\u25ef\u4eba\u3092\u5b9f\u73fe\u3059\u308b KPI \u3068\u96c6\u60a3\u6226\u7565\u3092\u7d4c\u55b6\u6570\u5b57\u3067\u89e3\u8aac"},"content":{"rendered":"\n

<\/p>\n\n\n\n

\u300c\u3069\u306e\u304f\u3089\u3044\u65b0\u60a3\u304c\u6765\u308c\u3070\u9ed2\u5b57\u306b\u306a\u308b\u306e\u304b\u300d\u3002\u307e\u305a\u696d\u754c\u5e73\u5747\u3092\u77e5\u308a\u3001\u81ea\u9662\u306e\u6570\u5b57\u3068\u6bd4\u3079\u3066\u76ee\u6a19\u3092\u9006\u7b97\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u539a\u52b4\u7701\u8abf\u67fb\u3067\u306f\u6b6f\u79d1\u533b\u9662\u306e\u6708\u5e73\u5747\u65b0\u60a3\u306f 25\u301c30 \u4eba<\/strong>\u3002\u4e00\u65b9\u3001\u5b89\u5b9a\u7d4c\u55b6\u306e\u9662\u9577\u306f\u300c\u5e74\u9593 800\u301c1,000 \u4eba\uff08\uff1d\u6708 65\u301c80 \u4eba\uff09\u3042\u308b\u3068\u5b89\u5fc3\u300d\u3068\u8a9e\u308a\u307e\u3059\u3002\u672c\u30ac\u30a4\u30c9\u3067\u306f\u3001\u65b0\u60a3\u6570\u3092\u4f38\u3070\u3059\u8981\u56e0\u3068\u5bfe\u7b56\u3001\u305d\u3057\u3066\u7d4c\u55b6\u3067\u8ffd\u3046\u3079\u304d KPI \u3092\u308f\u304b\u308a\u3084\u3059\u304f\u6574\u7406\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

\n\n\n\n

\u6b6f\u79d1\u696d\u754c\u306b\u304a\u3051\u308b\u65b0\u898f\u60a3\u8005\u6570\u306e\u5e73\u5747\u5024<\/h2>\n\n\n\n

\u539a\u52b4\u7701\u30c7\u30fc\u30bf\uff1a\u6708 25\u301c30 \u4eba\u304c\u5168\u56fd\u5e73\u5747<\/h3>\n\n\n\n

\u7b2c 24 \u56de\u533b\u7642\u7d4c\u6e08\u5b9f\u614b\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u6b6f\u79d1\u8a3a\u7642\u6240\u306e 1 \u65e5\u5e73\u5747\u521d\u8a3a\u4eba\u6570\u306f\u7d04 1 \u4eba\u3002\u6708\u63db\u7b97\u3067 25\u301c30 \u4eba\u304c\u5168\u56fd\u5e73\u5747\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n\n\n\n

\u90fd\u5e02\u90e8\u30fb\u90ca\u5916\u30fb\u5730\u65b9\u3067\u7570\u306a\u308b\u76ee\u5b89<\/h3>\n\n\n\n
\u30a8\u30ea\u30a2<\/th>\u6708\u5e73\u5747\u65b0\u60a3<\/th>\u5099\u8003<\/th><\/tr><\/thead>
\u90fd\u5e02\u90e8<\/td>40 \u4eba\u524d\u5f8c<\/td>\u7af6\u5408\u591a\u30fb\u5e83\u544a\u8cbb\u9ad8<\/td><\/tr>
\u90ca\u5916\u4f4f\u5b85\u5730<\/td>25\u301c30 \u4eba<\/td>\u53e3\u30b3\u30df\u4e2d\u5fc3<\/td><\/tr>
\u5730\u65b9\uff08\u904e\u758e\uff09<\/td>10\u301c15 \u4eba<\/td>\u4eba\u53e3\u6e1b\u306e\u5f71\u97ff<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
\n\n\n\n

\u65b0\u898f\u60a3\u8005\u6570\u304c\u5897\u6e1b\u3059\u308b 5 \u3064\u306e\u8981\u56e0<\/h2>\n\n\n\n
    \n
  1. \u8a3a\u7642\u570f\u4eba\u53e3\u3068\u7af6\u5408\u533b\u9662\u6570<\/strong>
    \u534a\u5f84 1 km \u306b\u7af6\u5408 6 \u9662\u4ee5\u4e0b\u306a\u3089\u53cd\u97ff\u7387 2 \u500d\u3002<\/li>\n\n\n\n
  2. \u30aa\u30f3\u30e9\u30a4\u30f3\u96c6\u60a3\u306e\u5b9f\u65bd\u72b6\u6cc1<\/strong>
    MEO \u6700\u9069\u5316\u3067\u65b0\u60a3\u5e73\u5747 +32\uff05\u3002<\/li>\n\n\n\n
  3. \u53e3\u30b3\u30df\u8a55\u4fa1\uff08Google\u2605\uff09<\/strong>
    \u26054.5\u30fb\u30ec\u30d3\u30e5\u30fc 50 \u4ef6\u8d85\u306f\u6765\u9662\u7387 +28\uff05\u3002<\/li>\n\n\n\n
  4. \u8a2d\u5099\u30fb\u8a3a\u7642\u30e1\u30cb\u30e5\u30fc\u306e\u5dee\u5225\u5316<\/strong>
    CT\u30fb\u30de\u30a4\u30af\u30ed\u30b9\u30b3\u30fc\u30d7\u5c0e\u5165\u3067\u81ea\u8cbb\u65b0\u60a3\u5897\u3002<\/li>\n\n\n\n
  5. \u30b9\u30bf\u30c3\u30d5\u63a5\u9047\u3068 CX<\/strong>
    \u5f85\u3061\u6642\u9593 10 \u5206\u4ee5\u5185\uff0b\u52d5\u753b\u8aac\u660e\u3067\u6295\u7a3f\u7387 2 \u500d\u3002<\/li>\n<\/ol>\n\n\n\n
    \n\n\n\n

    KPI \u8a2d\u5b9a\uff1a\u6708\u25ef\u4eba\u306e\u65b0\u60a3\u3067\u9ed2\u5b57\u5316\u3067\u304d\u308b\u304b\uff1f<\/h2>\n\n\n\n

    \u30c1\u30a7\u30a2\u7a3c\u50cd\u7387\u30fb\u5e73\u5747\u5358\u4fa1\u30fb\u30ea\u30b3\u30fc\u30eb\u7387\u304b\u3089\u9006\u7b97<\/h3>\n\n\n\n

    \u4f8b\uff09\u30e6\u30cb\u30c3\u30c8 3 \u53f0\u30fb\u7a3c\u50cd\u7387 60\uff05\u30fb\u5e73\u5747\u5358\u4fa1 \u00a57,000\u30fb\u30ea\u30b3\u30fc\u30eb\u7387 70\uff05<\/p>\n\n\n\n

      \n
    • \u8a3a\u7642\u65e5 22 \u65e5 \u00d7 \u7a3c\u50cd 3.6h \uff1d \u6708 475 \u67a0<\/strong><\/li>\n\n\n\n
    • \u65e2\u5b58\u60a3\u8005\u3067 350 \u67a0\u6d88\u5316 \u2192 \u65b0\u60a3 30\u301c40 \u4eba<\/strong> \u3067\u9ed2\u5b57\u30e9\u30a4\u30f3<\/li>\n<\/ul>\n\n\n\n

      \u640d\u76ca\u5206\u5c90\u70b9\u30b7\u30df\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3<\/h3>\n\n\n\n

      \u56fa\u5b9a\u8cbb \u00a52,500,000\u3001\u5909\u52d5\u8cbb\u7387 40\uff05 \u2192 \u640d\u76ca\u5206\u5c90\u70b9 \u00a54,170,000<\/strong>
      \u5e73\u5747\u5358\u4fa1 \u00a57,000 \u306a\u3089\u6708\u6765\u9662 600 \u4eba\u3067\u9054\u6210\u3002\u65b0\u60a3 30 \u4eba\u672a\u6e80\u3060\u3068\u8d64\u5b57\u30ea\u30b9\u30af\u5927\u3002<\/p>\n\n\n\n

      \n\n\n\n

      \u65b0\u60a3\u7372\u5f97\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u65bd\u7b56<\/h2>\n\n\n\n
      \u65bd\u7b56<\/th>\u52b9\u679c\u4e8b\u4f8b<\/th><\/tr><\/thead>
      SEO & \u75c7\u4f8b\u30d6\u30ed\u30b0<\/strong><\/td>\u9031 1 \u66f4\u65b0\u3067\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u6d41\u5165 2.8 \u500d<\/td><\/tr>
      Google \u30d3\u30b8\u30cd\u30b9 + \u53e3\u30b3\u30df<\/strong><\/td>QR\/SMS \u4f9d\u983c\u3067\u53e3\u30b3\u30df 2.5 \u500d\u3001CTR 44\uff05<\/td><\/tr>
      LINE\u30fb\u691c\u7d22\u5e83\u544a<\/strong><\/td>LINE CPA \u00a54,200\uff08\u4e88\u9632\u7cfb\uff09\u3001\u691c\u7d22 CPA \u00a55,800\uff08\u9ad8\u5358\u4fa1\u6cbb\u7642\uff09<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
      \n\n\n\n

      \u30aa\u30d5\u30e9\u30a4\u30f3\u65bd\u7b56\u3068\u5730\u57df\u9023\u643a<\/h2>\n\n\n\n
        \n
      • \u30dd\u30b9\u30c6\u30a3\u30f3\u30b0\u30fb\u770b\u677f<\/strong>\uff1a\u770b\u677f\u5237\u65b0\u3067\u5f92\u6b69\u6765\u9662 +18\uff05<\/li>\n\n\n\n
      • \u5b66\u6821\u30fb\u4f01\u696d\u691c\u8a3a<\/strong>\uff1a\u7d39\u4ecb\u65b0\u60a3 +15 \u4eba\uff0f\u6708<\/li>\n\n\n\n
      • \u533b\u79d1\u6b6f\u79d1\u9023\u643a & \u7d39\u4ecb\u30ab\u30fc\u30c9<\/strong>\uff1a\u7d39\u4ecb\u7387 12\uff05 \u2192 28\uff05<\/li>\n<\/ul>\n\n\n\n
        \n\n\n\n

        \u65b0\u60a3\u3092\u30ea\u30d4\u30fc\u30bf\u30fc\u5316\u3059\u308b\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u65bd\u7b56<\/h2>\n\n\n\n
        \u65bd\u7b56<\/th>\u6570\u5024\u6210\u679c<\/th><\/tr><\/thead>
        \u521d\u8a3a\u30ab\u30a6\u30f3\u30bb\u30ea\u30f3\u30b0 + \u8a08\u753b\u66f8<\/td>\u518d\u6765\u7387 +15pt<\/td><\/tr>
        LINE\/SMS \u30ea\u30b3\u30fc\u30eb<\/td>\u30ea\u30b3\u30fc\u30eb\u7387 80\uff05\u3001\u7121\u65ad\u30ad\u30e3\u30f3\u30bb\u30eb \u25b260\uff05<\/td><\/tr>
        \u4e88\u9632\u30b5\u30d6\u30b9\u30af & \u81ea\u8cbb\u30bb\u30c3\u30c8<\/td>LTV 1.6 \u500d<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
        \n\n\n\n

        \u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u904b\u7528\u3067\u6210\u679c\u3092\u53ef\u8996\u5316<\/h2>\n\n\n\n
          \n
        • \u30c7\u30fc\u30bf\u7d71\u5408<\/strong>\uff1aSearch Console\u30fbGA4\u30fb\u4e88\u7d04\u30b7\u30b9\u30c6\u30e0\u3092 Looker Studio \u3078<\/li>\n\n\n\n
        • \u9031\u6b21\u30ec\u30d3\u30e5\u30fc<\/strong>\uff1a\u65b0\u60a3\u6570\uff0fCPA\uff0fLTV \u3092\u5171\u6709\u3057 PDCA \u2192 \u8d64\u5b57\u6708\u30bc\u30ed\u5316<\/li>\n<\/ul>\n\n\n\n
          \n\n\n\n

          \u5916\u90e8\u30d1\u30fc\u30c8\u30ca\u30fc\u9078\u5b9a\u3068\u30b3\u30b9\u30c8<\/h2>\n\n\n\n
          \u65b9\u5f0f<\/th>\u30b3\u30b9\u30c8<\/th>\u30e1\u30ea\u30c3\u30c8 \/ \u30c7\u30e1\u30ea\u30c3\u30c8<\/th><\/tr><\/thead>
          \u4ee3\u7406\u5e97\u4e38\u6295\u3052<\/td>\u6708 20 \u4e07\u5186<\/td>\u6642\u9593\u7bc0\u7d04\uff0f3 \u5e74\u3067 \u00a5720 \u4e07<\/td><\/tr>
          \u5185\u88fd\uff0b\u30b9\u30dd\u30c3\u30c8\u652f\u63f4<\/td>\u534a\u984d\u4ee5\u4e0b<\/td>\u5b66\u7fd2\u30b3\u30b9\u30c8\u30fb\u4eba\u4ef6\u8cbb\u767a\u751f<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
          \n\n\n\n

          \u307e\u3068\u3081\uff5c\u65b0\u60a3\u6570\u3092\u5b89\u5b9a\u3055\u305b\u308b\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8<\/h2>\n\n\n\n
            \n
          • \u8a3a\u7642\u570f\u30fb\u7af6\u5408\u3092\u5206\u6790\u3057 \u6708\u76ee\u6a19\u65b0\u60a3<\/strong> \u3092\u9006\u7b97\u3057\u305f<\/li>\n\n\n\n
          • SEO\u30fbMEO\u30fb\u5e83\u544a\u3067 CPA<\/strong> \u3092\u8a08\u6e2c\u3057\u6700\u9069\u914d\u5206\u3057\u305f<\/li>\n\n\n\n
          • \u53e3\u30b3\u30df\u26054.5\u30fb50 \u4ef6<\/strong> \u3092\u9054\u6210\uff08QR\/SMS \u4f9d\u983c\uff09<\/li>\n\n\n\n
          • \u770b\u677f\u30fb\u691c\u8a3a\u306a\u3069\u30aa\u30d5\u30e9\u30a4\u30f3\u65bd\u7b56\u3067 \u7d39\u4ecb\u30eb\u30fc\u30c8<\/strong> \u3092\u69cb\u7bc9<\/li>\n\n\n\n
          • LINE \u30ea\u30b3\u30fc\u30eb\u3067 \u518d\u6765\u7387 80\uff05<\/strong> \u3092\u7dad\u6301<\/li>\n\n\n\n
          • \u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3067 \u65b0\u60a3\u30fbCPA\u30fbLTV<\/strong> \u3092\u9031\u6b21\u30ec\u30d3\u30e5\u30fc<\/li>\n<\/ul>\n\n\n\n

            \u3053\u306e\u30b5\u30a4\u30af\u30eb\u3092\u56de\u305b\u3070\u3001\u5168\u56fd\u5e73\u5747 25\u301c30 \u4eba\u3092\u8d85\u3048\u3001\u9ed2\u5b57\u30e9\u30a4\u30f3\u306e\u65b0\u60a3\u6570\u3092\u5b89\u5b9a\u3057\u3066\u7dad\u6301\u3067\u304d\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

            \u300c\u3069\u306e\u304f\u3089\u3044\u65b0\u60a3\u304c\u6765\u308c\u3070\u9ed2\u5b57\u306b\u306a\u308b\u306e\u304b\u300d\u3002\u307e\u305a\u696d\u754c\u5e73\u5747\u3092\u77e5\u308a\u3001\u81ea\u9662\u306e\u6570\u5b57\u3068\u6bd4\u3079\u3066\u76ee\u6a19\u3092\u9006\u7b97\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u539a\u52b4\u7701\u8abf\u67fb\u3067\u306f\u6b6f\u79d1\u533b\u9662\u306e\u6708\u5e73\u5747\u65b0\u60a3\u306f 25\u301c30 \u4eba\u3002\u4e00\u65b9\u3001\u5b89\u5b9a\u7d4c\u55b6\u306e\u9662\u9577\u306f\u300c\u5e74\u9593 800\u301c1,000 \u4eba\uff08\uff1d […]<\/p>\n","protected":false},"author":1,"featured_media":1441,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"class_list":{"0":"post-1440","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"acf":[],"_links":{"self":[{"href":"https:\/\/nent.co.jp\/mikata\/wp-json\/wp\/v2\/posts\/1440","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nent.co.jp\/mikata\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nent.co.jp\/mikata\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nent.co.jp\/mikata\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nent.co.jp\/mikata\/wp-json\/wp\/v2\/comments?post=1440"}],"version-history":[{"count":1,"href":"https:\/\/nent.co.jp\/mikata\/wp-json\/wp\/v2\/posts\/1440\/revisions"}],"predecessor-version":[{"id":1442,"href":"https:\/\/nent.co.jp\/mikata\/wp-json\/wp\/v2\/posts\/1440\/revisions\/1442"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nent.co.jp\/mikata\/wp-json\/wp\/v2\/media\/1441"}],"wp:attachment":[{"href":"https:\/\/nent.co.jp\/mikata\/wp-json\/wp\/v2\/media?parent=1440"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nent.co.jp\/mikata\/wp-json\/wp\/v2\/categories?post=1440"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nent.co.jp\/mikata\/wp-json\/wp\/v2\/tags?post=1440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}