{"id":1402,"date":"2025-06-09T07:24:48","date_gmt":"2025-06-09T07:24:48","guid":{"rendered":"https:\/\/nent.co.jp\/mikata\/?p=1402"},"modified":"2025-06-09T07:24:49","modified_gmt":"2025-06-09T07:24:49","slug":"%e6%ad%af%e7%a7%91%e5%8c%bb%e9%99%a2%e3%81%ae%e3%82%ad%e3%83%a3%e3%83%b3%e3%82%bb%e3%83%ab%e7%8e%87%e3%82%92%e5%8d%8a%e6%b8%9b%e3%81%95%e3%81%9b%e3%82%8b%e5%ae%8c%e5%85%a8%e3%83%9e%e3%83%8b%e3%83%a5","status":"publish","type":"post","link":"https:\/\/nent.co.jp\/mikata\/marketing\/1402\/","title":{"rendered":"\u6b6f\u79d1\u533b\u9662\u306e\u30ad\u30e3\u30f3\u30bb\u30eb\u7387\u3092\u534a\u6e1b\u3055\u305b\u308b\u5b8c\u5168\u30de\u30cb\u30e5\u30a2\u30eb"},"content":{"rendered":"\n<p>\u2014\u539f\u56e0\u5206\u6790\u304b\u3089\u30ea\u30de\u30a4\u30f3\u30c0\u30fc\u8a2d\u8a08\u30fbKPI\u7ba1\u7406\u307e\u3067\u2014<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>\u30ad\u30e3\u30f3\u30bb\u30eb\u7387\u304c\u9ad8\u3044\u6b6f\u79d1\u533b\u9662\u3067\u306f\u3001\u7a7a\u3044\u305f\u30c1\u30a7\u30a2\u304c\u305d\u306e\u307e\u307e\u58f2\u4e0a\u30ed\u30b9\u306b\u306a\u308a\u3001\u60a3\u8005\u6e80\u8db3\u5ea6\u3084\u53e3\u30b3\u30df\u8a55\u4fa1\u3082\u4e0b\u304c\u308b\u8ca0\u306e\u9023\u9396\u304c\u751f\u307e\u308c\u307e\u3059\u3002\u8fd1\u5e74\u306e\u7814\u7a76\u3067\u306f\u3001\u6b6f\u79d1\u306e\u7121\u65ad\u30ad\u30e3\u30f3\u30bb\u30eb\u306f\u5e73\u5747 <strong>8\u301c10 \uff05<\/strong> \u306b\u9054\u3057\u30011 \u4ef6\u3042\u305f\u308a\u7d04 <strong>3 \u4e07\u5186<\/strong>\u306e\u640d\u5931\u306b\u306a\u308b\u3068\u8a66\u7b97\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057 <strong>LINE\u30fbSMS \u306a\u3069\u306e\u81ea\u52d5\u30ea\u30de\u30a4\u30f3\u30c0\u30fc\u3068\u9662\u5185\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u6539\u5584\u3092\u7d44\u307f\u5408\u308f\u305b\u308c\u3070\u3001\u30ad\u30e3\u30f3\u30bb\u30eb\u7387\u3092\u534a\u6e1b\u3057\u30c1\u30a7\u30a2\u7a3c\u50cd\u7387\u3092 10 \uff05\u4ee5\u4e0a\u5f15\u304d\u4e0a\u3052\u305f<\/strong> \u6210\u529f\u4f8b\u304c\u591a\u6570\u5831\u544a\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u672c\u30de\u30cb\u30e5\u30a2\u30eb\u3067\u306f\u3001\u30ad\u30e3\u30f3\u30bb\u30eb\u8981\u56e0\u306e\u6d17\u3044\u51fa\u3057\u304b\u3089\u30ea\u30de\u30a4\u30f3\u30c0\u30fc\u8a2d\u8a08\u3001KPI \u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u904b\u7528\u307e\u3067\u3092\u4f53\u7cfb\u7684\u306b\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u30ad\u30e3\u30f3\u30bb\u30eb\u7387\u304c\u9ad8\u3044\u3068\u4f55\u304c\u8d77\u3053\u308b\uff1f<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u2460 \u4e88\u7d04\u67a0\u30ed\u30b9\u3068\u5e74\u9593\u58f2\u4e0a\u640d\u5931<\/h3>\n\n\n\n<p>\u2010 1 \u6642\u9593\u3042\u305f\u308a\u306e\u30ed\u30b9\uff1a<strong>\u7d04 3 \u4e07\u5186<\/strong><br>\u2010 \u7121\u65ad\u7387 10 \uff05\u306e\u5834\u5408\uff1a\u5e74\u9593 1,500 \u67a0\u304c\u7a7a\u8ee2 \u2192 <strong>3,000 \u4e07\u5186\u4ee5\u4e0a\u306e\u6a5f\u4f1a\u640d\u5931<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u2461 \u60a3\u8005\u6e80\u8db3\u5ea6\u4f4e\u4e0b\u3068\u53e3\u30b3\u30df\u60aa\u5316<\/h3>\n\n\n\n<p>\u4e88\u7d04\u304c\u53d6\u308a\u3065\u3089\u3044\u72b6\u6cc1\u306f\u60a3\u8005\u30b9\u30c8\u30ec\u30b9\u3092\u9ad8\u3081\u3001\u2605\u8a55\u4fa1\u3084\u7d39\u4ecb\u7387\u3092\u4e0b\u3052\u308b\u8981\u56e0\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u30ad\u30e3\u30f3\u30bb\u30eb\u767a\u751f\u306e\u4e3b\u306a 5 \u8981\u56e0<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>No.<\/th><th>\u539f\u56e0<\/th><th>\u88dc\u8db3<\/th><\/tr><\/thead><tbody><tr><td>1<\/td><td><strong>\u4e88\u7d04\u3092\u5fd8\u308c\u3066\u3044\u305f<\/strong><\/td><td>\u30ea\u30de\u30a4\u30f3\u30c0\u30fc\u672a\u9001\u4fe1\u7fa4\u306f\u9001\u4fe1\u7fa4\u306e 2.5 \u500d\u3067\u767a\u751f<\/td><\/tr><tr><td>2<\/td><td><strong>\u6025\u306a\u4ed5\u4e8b\u30fb\u79c1\u7528<\/strong><\/td><td>\u5e73\u65e5\u663c\u306e\u30d3\u30b8\u30cd\u30b9\u5c64\u3067\u9855\u8457<\/td><\/tr><tr><td>3<\/td><td><strong>\u6cbb\u7642\u3078\u306e\u4e0d\u5b89\u30fb\u6050\u6016<\/strong><\/td><td>\u7279\u306b\u5c0f\u5150\u30fb\u5916\u79d1\u51e6\u7f6e\u3067\u96e2\u8131\u304c\u591a\u3044<\/td><\/tr><tr><td>4<\/td><td><strong>\u8aac\u660e\u4e0d\u8db3\u306b\u3088\u308b\u4e0d\u4fe1\u611f<\/strong><\/td><td>\u30ab\u30a6\u30f3\u30bb\u30ea\u30f3\u30b0\u6642\u9593\u304c\u77ed\u3044\u3068\u60aa\u5316<\/td><\/tr><tr><td>5<\/td><td><strong>\u4e88\u7d04\u30fb\u5909\u66f4\u304c\u9762\u5012<\/strong><\/td><td>\u96fb\u8a71\u306e\u307f\u5bfe\u5fdc\u306e\u533b\u9662\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u4f75\u7528\u9662\u306e 1.4 \u500d<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u30ea\u30de\u30a4\u30f3\u30c0\u30fc\u3067\u300c\u3046\u3063\u304b\u308a\u5fd8\u308c\u300d\u3092\u9632\u3050<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">LINE\u30fbSMS \u81ea\u52d5\u914d\u4fe1\u30b7\u30ca\u30ea\u30aa<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u30bf\u30a4\u30df\u30f3\u30b0<\/th><th>\u5185\u5bb9\u4f8b<\/th><th>\u52b9\u679c<\/th><\/tr><\/thead><tbody><tr><td>3 \u65e5\u524d<\/td><td>\u4e88\u7d04\u65e5\u6642\u30fb\u6cbb\u7642\u5185\u5bb9\u3092\u901a\u77e5<\/td><td>\u65e9\u671f\u30ea\u30b9\u30b1\u3092\u4fc3\u9032<\/td><\/tr><tr><td>\u524d\u65e5<\/td><td>\u30ea\u30de\u30a4\u30f3\u30c9\uff0b\u5909\u66f4\u30ea\u30f3\u30af<\/td><td>\u7121\u65ad\u7387 <strong>\u25b230 \uff05<\/strong><\/td><\/tr><tr><td>\u5f53\u65e5\u671d<\/td><td>\u300c\u672c\u65e5\u3007\u6642\u306b\u304a\u5f85\u3061\u3057\u3066\u3044\u307e\u3059\u300d<\/td><td>\u5230\u7740\u9045\u5ef6\u3092\u6291\u5236<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u2010 <strong>SMS<\/strong>\uff1a\u958b\u5c01\u7387 98 \uff05\u30013 \u6bb5\u968e\u914d\u4fe1\u3067\u7121\u65ad\u7387 <strong>18 \uff05 \u2192 3 \uff05<\/strong><br>\u2010 <strong>LINE<\/strong>\uff1a\u30af\u30ea\u30c3\u30af\u7387 75 \uff05\u8d85\u3001\u82e5\u5e74\u5c64\u306b\u5f37\u3044<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30a2\u30ca\u30ed\u30b0\u4f75\u7528\uff08\u30cf\u30ac\u30ad\u30fb\u8a3a\u5bdf\u5238\u8a18\u5165\uff09<\/h3>\n\n\n\n<p>\u30cf\u30ac\u30ad\uff0bSMS \u4f75\u7528\u3067\u30ea\u30b3\u30fc\u30eb\u7387\u304c\u5358\u72ec SMS \u6bd4 <strong>\uff0b12 pt<\/strong>\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30bb\u30b0\u30e1\u30f3\u30c8\u914d\u4fe1<\/h3>\n\n\n\n<p>\u904e\u53bb\u30ad\u30e3\u30f3\u30bb\u30eb\u6b74\u306e\u3042\u308b\u60a3\u8005\u3060\u3051\u306b\u9650\u5b9a\u914d\u4fe1\u3059\u308b\u3068\u3001\u5168\u4f53\u914d\u4fe1\u3088\u308a <strong>CPA \u25b222 \uff05<\/strong>\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u60a3\u8005\u5fc3\u7406\u306b\u5bc4\u308a\u6dfb\u3046\u30ad\u30e3\u30f3\u30bb\u30eb\u9632\u6b62\u30c8\u30fc\u30af<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u53d7\u4ed8\u30fbDH \u7528\u30b9\u30af\u30ea\u30d7\u30c8<\/strong><br>\u300c\u4e88\u7d04\u6642\u9593\u3092\u78ba\u4fdd\u3057\u3066\u304a\u308a\u307e\u3059\u306e\u3067\u3001\u3054\u5909\u66f4\u306f\u524d\u65e5\u307e\u3067\u306b LINE \u3067\u304a\u77e5\u3089\u305b\u304f\u3060\u3055\u3044\u300d<br>\u2192 \u7121\u65ad\u7387 <strong>\u25b22 pt<\/strong><\/li>\n\n\n\n<li><strong>\u884c\u52d5\u7d4c\u6e08\u5b66\u30c6\u30af\u30cb\u30c3\u30af<\/strong><br>\u300c\u6b8b\u308a 2 \u67a0\u300d\u300c\u4eca\u65e5\u30ad\u30e3\u30f3\u30bb\u30eb\u3059\u308b\u3068\u25ef\u65e5\u5f8c\u307e\u3067\u7a7a\u304d\u304c\u3042\u308a\u307e\u305b\u3093\u300d<br>\u2192 \u9023\u7d61\u7387 <strong>\uff0b15 \uff05<\/strong><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e88\u7d04\u30b7\u30b9\u30c6\u30e0\uff06\u30ea\u30de\u30a4\u30f3\u30c9\u30c4\u30fc\u30eb\u5c0e\u5165\u30ac\u30a4\u30c9<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u9805\u76ee<\/th><th>\u30dd\u30a4\u30f3\u30c8<\/th><\/tr><\/thead><tbody><tr><td><strong>\u30af\u30e9\u30a6\u30c9 PMS<\/strong><\/td><td>REST API \u3067\u30ab\u30eb\u30c6\u3068\u81ea\u52d5\u540c\u671f\u3001\u4e8c\u91cd\u5165\u529b\u30bc\u30ed<\/td><\/tr><tr><td><strong>SMS \u30b2\u30fc\u30c8\u30a6\u30a7\u30a4<\/strong><\/td><td>\u30ea\u30de\u30a4\u30f3\u30c9\u5de5\u6570 <strong>\u25b250 \uff05<\/strong><\/td><\/tr><tr><td><strong>\u8cbb\u7528<\/strong><\/td><td>\u521d\u671f 10 \u4e07\u5186\uff0b\u6708 1 \u4e07\u5186\u3001\u7121\u65ad\u7387 8 \u2192 4 \uff05\u3067 12 \u304b\u6708\u3067\u56de\u53ce<\/td><\/tr><tr><td><strong>\u500b\u4eba\u60c5\u5831\u4fdd\u8b77<\/strong><\/td><td>\u540c\u610f\u53d6\u5f97\uff0b\u9001\u4fe1\u30ed\u30b0 90 \u65e5\u4fdd\u5b58\u3067\u5b89\u5fc3<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u6cbb\u7642\u4e2d\u65ad\u3092\u9632\u3050\u30ab\u30a6\u30f3\u30bb\u30ea\u30f3\u30b0\u65bd\u7b56<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u65bd\u7b56<\/th><th>\u52b9\u679c<\/th><\/tr><\/thead><tbody><tr><td><strong>TBI\u30fb\u6cbb\u7642\u8aac\u660e\u52d5\u753b<\/strong><\/td><td>\u4e2d\u65ad\u7387 <strong>28 \uff05 \u2192 12 \uff05<\/strong><\/td><\/tr><tr><td><strong>\u7d19\u306e\u6cbb\u7642\u8a08\u753b\uff0b\u305d\u306e\u5834\u4e88\u7d04<\/strong><\/td><td>\u30ea\u30b3\u30fc\u30eb\u7387 <strong>80 \uff05\u8d85<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u30b9\u30bf\u30c3\u30d5\u9023\u643a\u3068\u30aa\u30da\u30ec\u30fc\u30b7\u30e7\u30f3<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5f79\u5272\u5206\u62c5<\/strong><br>\u53d7\u4ed8\uff1a\u30ea\u30de\u30a4\u30f3\u30c9\u30a8\u30e9\u30fc\u78ba\u8a8d \/ DH\uff1a\u30d5\u30a9\u30ed\u30fc\u96fb\u8a71 \/ \u9662\u9577\uff1aKPI \u30c1\u30a7\u30c3\u30af<br>\u2192 \u5f53\u65e5\u5909\u66f4\u7387 <strong>\u534a\u6e1b<\/strong><\/li>\n\n\n\n<li><strong>\u8a55\u4fa1\u5236\u5ea6<\/strong><br>\u300c\u7121\u65ad\u7387 4 \uff05\u4ee5\u4e0b\u300d\u3067\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6 \u2192 \u4f9d\u983c\u6f0f\u308c <strong>&lt;10 \uff05<\/strong><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">KPI \u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3067\u53ef\u8996\u5316<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u6307\u6a19<\/th><th>\u76ee\u7684<\/th><\/tr><\/thead><tbody><tr><td>\u7121\u65ad\u30ad\u30e3\u30f3\u30bb\u30eb\u7387<\/td><td>\u4e3b\u76ee\u6a19\uff088 \u2192 4 \uff05\u306a\u3069\uff09<\/td><\/tr><tr><td>\u5f53\u65e5\u5909\u66f4\u7387<\/td><td>\u30ea\u30de\u30a4\u30f3\u30c9\u52b9\u679c\u306e\u5373\u6642\u78ba\u8a8d<\/td><\/tr><tr><td>\u518d\u4e88\u7d04\u7387<\/td><td>\u30d5\u30a9\u30ed\u30fc\u4f53\u5236\u306e\u6210\u679c<\/td><\/tr><tr><td>CPA\uff0fLTV<\/td><td>\u6295\u8cc7\u5bfe\u52b9\u679c\u306e\u5224\u5b9a<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u9031\u6b21\u30ec\u30d3\u30e5\u30fc\u3067\u6587\u9762\u3092\u5373\u4fee\u6b63\u3057\u305f\u533b\u9662\u306f\u3001\u7121\u65ad\u7387 <strong>10 \uff05 \u2192 4 \uff05<\/strong> \u306b\u4f4e\u6e1b\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u6210\u529f\u9662\u306b\u5171\u901a\u3059\u308b 3 \u3064\u306e\u30dd\u30a4\u30f3\u30c8<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u30c7\u30b8\u30bf\u30eb\uff0b\u30a2\u30ca\u30ed\u30b0\u4f75\u7528<\/strong>\uff08SMS\uff0b\u30cf\u30ac\u30ad\uff09<\/li>\n\n\n\n<li><strong>CX \u6307\u6a19\u9023\u52d5<\/strong>\uff08NPS \u3068\u7121\u65ad\u7387\u3092\u540c\u6642\u8ffd\u8de1\uff09<\/li>\n\n\n\n<li><strong>\u6bce\u9031 KPI \u4f1a\u8b70\u3067\u6a2a\u5c55\u958b<\/strong><\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u307e\u3068\u3081\uff5c\u30ad\u30e3\u30f3\u30bb\u30eb\u7387\u524a\u6e1b\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>[ ] \u7121\u65ad\u30ad\u30e3\u30f3\u30bb\u30eb\u7387\u30fb\u58f2\u4e0a\u30ed\u30b9\u3092\u7b97\u51fa\u3057\u76ee\u6a19\u3092\u8a2d\u5b9a\u3057\u305f<\/li>\n\n\n\n<li>[ ] <strong>LINE\uff0fSMS 3 \u6bb5\u968e\u30ea\u30de\u30a4\u30f3\u30c0\u30fc<\/strong>\uff0b\u30cf\u30ac\u30ad\u3092\u4f75\u7528\u3057\u305f<\/li>\n\n\n\n<li>[ ] 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