{"id":1399,"date":"2025-06-09T07:05:56","date_gmt":"2025-06-09T07:05:56","guid":{"rendered":"https:\/\/nent.co.jp\/mikata\/?p=1399"},"modified":"2025-06-09T07:05:57","modified_gmt":"2025-06-09T07:05:57","slug":"line%e5%ba%83%e5%91%8a%e3%81%a7%e6%ad%af%e7%a7%91%e9%9b%86%e6%82%a3%e3%82%92%e5%8a%a0%e9%80%9f%e3%81%99%e3%82%8b%e6%96%b9%e6%b3%95","status":"publish","type":"post","link":"https:\/\/nent.co.jp\/mikata\/marketing\/1399\/","title":{"rendered":"LINE\u5e83\u544a\u3067\u6b6f\u79d1\u96c6\u60a3\u3092\u52a0\u901f\u3059\u308b\u65b9\u6cd5"},"content":{"rendered":"\n

\u2014\u8cbb\u7528\u8a2d\u8a08\u30fb\u914d\u4fe1\u8a2d\u5b9a\u30fbLTV\u307e\u3067\u201c\u6570\u5b57\u3067\u56de\u3059\u201d\u5b9f\u8df5\u30ac\u30a4\u30c9\u2014<\/p>\n\n\n\n

\u65e5\u672c\u306e LINE \u6708\u9593\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u306f \u7d04 9,700 \u4e07\u4eba<\/strong>\uff08\u4eba\u53e3\u306e 8 \u5272\uff09\u3002\u5e83\u544a\u2192\u53cb\u3060\u3061\u8ffd\u52a0\u2192\u4e88\u7d04\u2192\u30ea\u30b3\u30fc\u30eb\u901a\u77e5\u307e\u3067\u3092 1 \u3064\u306e\u30a2\u30d7\u30ea\u3067\u5b8c\u7d50\u3067\u304d\u308b\u305f\u3081\u3001\u6b6f\u79d1\u3067\u306f\u300c\u5b89\u5b9a\u96c6\u60a3\u30a8\u30f3\u30b8\u30f3\u300d\u3068\u3057\u3066\u6d3b\u7528\u3057\u3084\u3059\u3044\u5a92\u4f53\u3067\u3059\u3002\u5e73\u5747\u30af\u30ea\u30c3\u30af\u5358\u4fa1 25\u301c200 \u5186<\/strong>\u30011,000 \u56de\u8868\u793a\u3042\u305f\u308a 200\u301c700 \u5186<\/strong>\u3068\u4f4e\u30b3\u30b9\u30c8\u3067\u904b\u7528\u3067\u304d\u3001\u5b9f\u6e2c\u3067\u306f CPA 1 \u4e07\u5186\u53f0\u3067\u30db\u30ef\u30a4\u30c8\u30cb\u30f3\u30b0\u65b0\u60a3\u30013 \u4e07\u5186\u53f0\u3067\u30a4\u30f3\u30d7\u30e9\u30f3\u30c8\u6210\u7d04<\/strong> \u3092\u9054\u6210\u3057\u305f\u4f8b\u3082\u5831\u544a\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u672c\u30ac\u30a4\u30c9\u306f\u3001\u8cbb\u7528\u76f8\u5834\u304b\u3089\u8a2d\u5b9a\u30fb\u904b\u7528\u30fbROI \u8a08\u6e2c\u307e\u3067\u3001\u9662\u9577\u304c\u62bc\u3055\u3048\u308b\u3079\u304d\u30dd\u30a4\u30f3\u30c8\u3092\u7db2\u7f85\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\n\n\n\n

LINE\u5e83\u544a\u304c\u6b6f\u79d1\u96c6\u60a3\u306b\u5411\u304f 2 \u3064\u306e\u7406\u7531<\/h2>\n\n\n\n
\u30dd\u30a4\u30f3\u30c8<\/th>\u89e3\u8aac<\/th><\/tr><\/thead>
\u56fd\u5185\u6700\u5927\u306e\u5229\u7528\u8005\u57fa\u76e4<\/strong><\/td>9,700 \u4e07\u4eba\u304c\u6bce\u65e5\u30a2\u30d7\u30ea\u3092\u958b\u304f\u3002\u5e83\u544a\u2192\u53cb\u3060\u3061\u8ffd\u52a0\u2192\u81ea\u52d5\u30ea\u30de\u30a4\u30f3\u30c9\u3067\u518d\u6765\u7387\u30a2\u30c3\u30d7\u3002<\/td><\/tr>
\u4ed6\u5a92\u4f53\u3088\u308a\u4f4e CPC<\/strong><\/td>LINE 25\u301c200 \u5186\uff0fInstagram 30\u301c250 \u5186\uff0fGoogle \u691c\u7d22 100\u301c600 \u5186\u3002\u4f4d\u7f6e\u60c5\u5831\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u8fbc\u307f\u3067\u3082 LINE \u304c\u5272\u5b89\u3002<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
\n\n\n\n

\u8ab2\u91d1\u65b9\u5f0f\u3068\u8cbb\u7528\u76f8\u5834<\/h2>\n\n\n\n
\u8ab2\u91d1\u65b9\u5f0f<\/th>\u4ed5\u7d44\u307f<\/th>\u6b6f\u79d1\u306e\u5e73\u5747\u5358\u4fa1<\/th><\/tr><\/thead>
CPC<\/strong>\uff08\u30af\u30ea\u30c3\u30af\u8ab2\u91d1\uff09<\/td>\u5e83\u544a\u30af\u30ea\u30c3\u30af\u3054\u3068<\/td>40\u301c120 \u5186<\/td><\/tr>
CPM<\/strong>\uff081,000 \u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u8ab2\u91d1\uff09<\/td>\u8868\u793a\u56de\u6570\u3067\u8ab2\u91d1<\/td>200\u301c700 \u5186<\/td><\/tr>
CPE<\/strong>\uff08\u53cb\u3060\u3061\u8ffd\u52a0\u8ab2\u91d1\uff09<\/td>\u8ffd\u52a0 1 \u4ef6\u3054\u3068<\/td>200\u301c350 \u5186<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

\u4e88\u7b97\u5225\u30b7\u30df\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\uff08CTR 1.5 %\uff0fCVR 3 %\uff09<\/h3>\n\n\n\n
\u6708\u4e88\u7b97<\/th>\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3<\/th>\u30af\u30ea\u30c3\u30af<\/th>\u4e88\u7d04<\/th>\u60f3\u5b9a CPA<\/th><\/tr><\/thead>
10 \u4e07\u5186<\/strong><\/td>\u7d04 33 \u4e07<\/td>5,000<\/td>150<\/td>\u00a56,700<\/td><\/tr>
30 \u4e07\u5186<\/strong><\/td>\u5b66\u7fd2\u52b9\u679c\u3067 CPA \u7d04 5,800 \u5186<\/td><\/td><\/td><\/td><\/tr>
50 \u4e07\u5186<\/strong><\/td>A\/B \u4e26\u8d70\u3067 CPA \u7d04 5,000 \u5186<\/td><\/td><\/td><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
\n\n\n\n

\u914d\u4fe1\u8a2d\u5b9a\uff1a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0 & \u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6<\/h2>\n\n\n\n
\u8a2d\u5b9a\u9805\u76ee<\/th>\u63a8\u5968\u30dd\u30a4\u30f3\u30c8<\/th><\/tr><\/thead>
\u30a8\u30ea\u30a2<\/strong><\/td>\u753a\u4e01\u76ee\u30ec\u30d9\u30eb\uff0f\u534a\u5f84 1\u301c3 km<\/td><\/tr>
\u5c5e\u6027<\/strong><\/td>\u5e74\u9f62\u30fb\u6027\u5225\u30fb\u8208\u5473\u95a2\u5fc3\uff08\u7f8e\u5bb9\u30fb\u5065\u5eb7\u306a\u3069\uff09<\/td><\/tr>
\u30d5\u30a9\u30fc\u30de\u30c3\u30c8<\/strong><\/td>
\u2022 \u753b\u50cf\u30d0\u30ca\u30fc<\/strong>\uff1a\u8a34\u6c42 1 \u3064
\u2022 \u30ab\u30eb\u30fc\u30bb\u30eb<\/strong>\uff1a\u6599\u91d1\u6bd4\u8f03\u3084\u30b9\u30c6\u30c3\u30d7\u7d39\u4ecb
\u2022 \u30ea\u30c3\u30c1\u30e1\u30c3\u30bb\u30fc\u30b8<\/strong>\uff1a\u4e88\u7d04 URL \u3092\u5927\u30dc\u30bf\u30f3\u3067\u914d\u7f6e\uff08CTR 1.3 \u500d\uff09<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
\n\n\n\n

\u30e1\u30cb\u30e5\u30fc\u5225\u306e\u76ee\u5b89 CPA \u3068\u5e83\u544a\u8a2d\u8a08<\/h2>\n\n\n\n
\u30e1\u30cb\u30e5\u30fc<\/th>\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u4f8b<\/th>\u76ee\u5b89 CPA<\/th><\/tr><\/thead>
\u30db\u30ef\u30a4\u30c8\u30cb\u30f3\u30b0<\/td>\u671f\u9593\u9650\u5b9a 20 %OFF\uff0b\u75c7\u4f8b\u5199\u771f<\/td>\u00a58,000\u301c12,000<\/td><\/tr>
\u30a4\u30f3\u30d7\u30e9\u30f3\u30c8<\/td>3DCT \u7121\u6599\u8a3a\u65ad\uff0b\u5206\u5272\u6255\u3044\u6848\u5185<\/td>\u00a520,000\u301c35,000<\/td><\/tr>
\u5b9a\u671f\u691c\u8a3a<\/td>LINE \u4e88\u7d04\u3067 500 \u5186\u30aa\u30d5<\/td>\u00a53,000\u301c6,000<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
\n\n\n\n

\u6765\u9662\u5f8c LTV \u3067\u56de\u53ce\u3092\u78ba\u8a8d\u3059\u308b<\/h2>\n\n\n\n
    \n
  • \u81ea\u8cbb\u7387 40 % \u30e2\u30c7\u30eb<\/strong>
    \u521d\u5e74\u5ea6 \u00a570,000 + \u30e1\u30f3\u30c6 4 \u56de\u00d7\u00a512,000 = 3 \u5e74 LTV \u00a5118,000<\/strong>
    \u25b6 CPA \u304c \u00a510,000 \u3067\u3082 ROI 11.8 \u500d<\/strong><\/li>\n\n\n\n
  • \u4e88\u9632\u30b5\u30d6\u30b9\u30af\u4f75\u7528<\/strong>
    \u6708\u984d \u00a53,000 \u7d99\u7d9a\u7387 85 % \u2192 LTV 1.6 \u500d\u3078\u3002LINE \u81ea\u52d5\u8ab2\u91d1\u9023\u7d61\u3067\u96e2\u8131 12 %\u21925 %\u3002<\/li>\n<\/ul>\n\n\n\n
    \n\n\n\n

    LP\u30fb\u4e88\u7d04\u5c0e\u7dda\u3067 CVR \u3092\u6700\u5927\u5316<\/h2>\n\n\n\n
    \u65b9\u6cd5<\/th>CVR \u52b9\u679c<\/th><\/tr><\/thead>
    LINE \u30df\u30cb\u30a2\u30d7\u30ea\u4e88\u7d04<\/strong><\/td>\u30d5\u30a9\u30fc\u30e0\u96e2\u8131\u534a\u6e1b\u3001CVR 2.4 \u500d\u306e\u4e8b\u4f8b<\/td><\/tr>
    GMB\uff08Google \u30d3\u30b8\u30cd\u30b9\uff09\u3078\u306e\u30c0\u30d6\u30eb\u8a98\u5c0e<\/strong><\/td>\u300c\u53cb\u3060\u3061\u8ffd\u52a0\u300dor\u300c\u96fb\u8a71\u300d\u9078\u629e\u3067\u7dcf CV \uff0b18 %<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
    \n\n\n\n

    A\/B \u30c6\u30b9\u30c8\u3067 CPA \u3092 30 % \u524a\u6e1b\u3059\u308b\u904b\u7528\u8853<\/h2>\n\n\n\n
      \n
    1. 3 \u00d7 3 \u30c6\u30b9\u30c8\u8a2d\u8a08<\/strong>\uff1a\u753b\u50cf\u30fb\u30b3\u30d4\u30fc\u30fb\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3092\u639b\u3051\u5408\u308f\u305b<\/li>\n\n\n\n
    2. \u9031\u6b21\u30ec\u30dd\u30fc\u30c8<\/strong>\uff1aCTR\uff0fCPC\uff0fCVR \u3092\u8272\u5206\u3051<\/li>\n\n\n\n
    3. \u52dd\u3061\u30d1\u30bf\u30fc\u30f3\u3092\u6b8b\u3057\u62e1\u5927<\/strong>\uff1aCTA\u300cLINE \u3067\u7c21\u5358\u4e88\u7d04\u300d\u304c CTR \uff0b22 %<\/li>\n<\/ol>\n\n\n\n
      \n\n\n\n

      \u4e88\u7b97\u5225\u904b\u7528\u4f53\u5236\u3068\u59d4\u8a17\u30b3\u30b9\u30c8<\/h2>\n\n\n\n
      \u4e88\u7b97<\/th>\u904b\u7528\u65b9\u6cd5<\/th>\u4ee3\u7406\u5e97\u624b\u6570\u6599<\/th>\u5099\u8003<\/th><\/tr><\/thead>
      \u00a510 \u4e07<\/td>\u9662\u5185\uff0b\u81ea\u52d5\u5165\u672d<\/td>0<\/td>\u5b66\u7fd2\u671f\u9593\u9577\u3081<\/td><\/tr>
      \u00a530 \u4e07<\/td>\u4ee3\u7406\u5e97\u30e9\u30a4\u30c8<\/td>15 %<\/td>\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u6708 2 \u672c\u8fbc\u307f<\/td><\/tr>
      \u00a550 \u4e07<\/td>\u30d5\u30eb\u30de\u30cd\u30fc\u30b8\u30c9<\/td>20 % + \u5236\u4f5c<\/td>\u9031\u6b21\u30ec\u30dd\u30fc\u30c8\uff0bLP \u6539\u4fee<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
      \n\n\n\n

      \u6cd5\u4ee4\u9806\u5b88\u3068\u708e\u4e0a\u30ea\u30b9\u30af\u56de\u907f<\/h2>\n\n\n\n
        \n
      • \u533b\u7642\u5e83\u544a\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3<\/strong>\uff1a\u30d3\u30d5\u30a9\u30fc\u30a2\u30d5\u30bf\u30fc\u5358\u72ec\u63b2\u8f09\uff0f\u300c\u6700\u5b89\u300d\u8868\u73fe\u306f\u7981\u6b62<\/li>\n\n\n\n
      • \u500b\u4eba\u60c5\u5831\u4fdd\u8b77<\/strong>\uff1a\u53cb\u3060\u3061\u8ffd\u52a0\u6642\u306b\u30d7\u30e9\u30dd\u30ea\u63d0\u793a\u30fb\u75c5\u540d\u8a18\u8f09\u3092\u907f\u3051\u308b<\/li>\n<\/ul>\n\n\n\n
        \n\n\n\n

        KPI \u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3067\u6210\u679c\u3092\u898b\u3048\u308b\u5316<\/h2>\n\n\n\n
        \u30d5\u30a1\u30cd\u30eb\u6307\u6a19<\/th>\u53ef\u8996\u5316\u30c4\u30fc\u30eb<\/th><\/tr><\/thead>
        \u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\uff0f\u30af\u30ea\u30c3\u30af<\/td>LINE Ads Manager<\/td><\/tr>
        \u4e88\u7d04\uff0f\u6765\u9662<\/td>GA4\u30fb\u4e88\u7d04\u30b7\u30b9\u30c6\u30e0<\/td><\/tr>
        CPA\u30fbLTV<\/td>Looker Studio \u3067\u7d71\u5408<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
        \n\n\n\n

        \u307e\u3068\u3081\uff5cLINE\u5e83\u544a\u8cbb\u7528\u6700\u9069\u5316\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8<\/h2>\n\n\n\n
          \n
        • [ ] \u8a3a\u7642\u570f 3 km<\/strong> \u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3067 CPC \u3092\u6700\u5c0f\u5316<\/li>\n\n\n\n
        • [ ] \u30e1\u30cb\u30e5\u30fc\u5225\u306b CPA \u76ee\u6a19<\/strong> \u3092\u8a2d\u8a08<\/li>\n\n\n\n
        • [ ] \u30df\u30cb\u30a2\u30d7\u30ea\u00d7GMB<\/strong> \u306e\u4e8c\u6bb5\u5c0e\u7dda\u3067 CVR \u5f37\u5316<\/li>\n\n\n\n
        • [ ] 3 \u00d7 3 A\/B \u30c6\u30b9\u30c8<\/strong> \u3092\u9031\u6b21\u3067\u56de\u3059<\/li>\n\n\n\n
        • [ ] \u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u9055\u53cd\u30bc\u30ed<\/strong> \u3092\u5165\u7a3f\u524d\u306b\u78ba\u8a8d<\/li>\n\n\n\n
        • [ ] CPA \u3068 3 \u5e74 LTV<\/strong> \u3092\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3067\u7167\u5408\u3057 ROI \u3092\u691c\u8a3c<\/li>\n<\/ul>\n\n\n\n

          \u3053\u306e\u30b5\u30a4\u30af\u30eb\u3092\u7d9a\u3051\u308c\u3070\u3001LINE\u5e83\u544a\u306f CPA 1 \u4e07\u5186\u53f0\u3067\u65b0\u60a3\u3092\u5b89\u5b9a\u7372\u5f97\u3057\u3001\u30ea\u30de\u30a4\u30f3\u30c9\u3067 LTV \u3092\u500d\u5897<\/strong> \u3055\u305b\u308b\u5f37\u529b\u306a\u6295\u8cc7\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

          \u2014\u8cbb\u7528\u8a2d\u8a08\u30fb\u914d\u4fe1\u8a2d\u5b9a\u30fbLTV\u307e\u3067\u201c\u6570\u5b57\u3067\u56de\u3059\u201d\u5b9f\u8df5\u30ac\u30a4\u30c9\u2014 \u65e5\u672c\u306e LINE \u6708\u9593\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u306f \u7d04 9,700 \u4e07\u4eba\uff08\u4eba\u53e3\u306e 8 \u5272\uff09\u3002\u5e83\u544a\u2192\u53cb\u3060\u3061\u8ffd\u52a0\u2192\u4e88\u7d04\u2192\u30ea\u30b3\u30fc\u30eb\u901a\u77e5\u307e\u3067\u3092 1 \u3064\u306e\u30a2\u30d7\u30ea\u3067\u5b8c\u7d50\u3067\u304d\u308b\u305f\u3081\u3001 […]<\/p>\n","protected":false},"author":1,"featured_media":1400,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"class_list":{"0":"post-1399","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"acf":[],"_links":{"self":[{"href":"https:\/\/nent.co.jp\/mikata\/wp-json\/wp\/v2\/posts\/1399","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nent.co.jp\/mikata\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nent.co.jp\/mikata\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nent.co.jp\/mikata\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nent.co.jp\/mikata\/wp-json\/wp\/v2\/comments?post=1399"}],"version-history":[{"count":1,"href":"https:\/\/nent.co.jp\/mikata\/wp-json\/wp\/v2\/posts\/1399\/revisions"}],"predecessor-version":[{"id":1401,"href":"https:\/\/nent.co.jp\/mikata\/wp-json\/wp\/v2\/posts\/1399\/revisions\/1401"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nent.co.jp\/mikata\/wp-json\/wp\/v2\/media\/1400"}],"wp:attachment":[{"href":"https:\/\/nent.co.jp\/mikata\/wp-json\/wp\/v2\/media?parent=1399"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nent.co.jp\/mikata\/wp-json\/wp\/v2\/categories?post=1399"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nent.co.jp\/mikata\/wp-json\/wp\/v2\/tags?post=1399"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}