{"id":1381,"date":"2025-06-09T06:04:54","date_gmt":"2025-06-09T06:04:54","guid":{"rendered":"https:\/\/nent.co.jp\/mikata\/?p=1381"},"modified":"2025-06-09T06:04:55","modified_gmt":"2025-06-09T06:04:55","slug":"%e6%ad%af%e7%a7%91%e3%82%af%e3%83%aa%e3%83%8b%e3%83%83%e3%82%af%e3%81%ae-google-%e3%83%9e%e3%83%83%e3%83%97%e5%8f%a3%e3%82%b3%e3%83%9f%e6%94%bb%e7%95%a5%e2%94%80%e2%94%80%e7%8d%b2%e5%be%97%e3%83%bb","status":"publish","type":"post","link":"https:\/\/nent.co.jp\/mikata\/marketing\/1381\/","title":{"rendered":"\u6b6f\u79d1\u30af\u30ea\u30cb\u30c3\u30af\u306e Google \u30de\u30c3\u30d7\u53e3\u30b3\u30df\u653b\u7565\u2500\u2500\u7372\u5f97\u30fb\u7ba1\u7406\u30fb\u60aa\u8a55\u5bfe\u7b56\u307e\u3067\u9662\u9577\u304c\u6570\u5b57\u3067\u56de\u3059\u5b8c\u5168\u30ac\u30a4\u30c9"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>\u5730\u56f3\u691c\u7d22\uff08Map \u30d1\u30c3\u30af\uff09\u3067\u4e0a\u4f4d 3 \u4f4d\u306b\u5165\u308b\u9375\u306f\u3001\u2605\u8a55\u4fa1\u3068\u30ec\u30d3\u30e5\u30fc\u4ef6\u6570\u3067\u3059\u3002\u8abf\u67fb\u306b\u3088\u308c\u3070 Map \u30d1\u30c3\u30af\u4e0a\u4f4d 3 \u4f4d\u306f\u30af\u30ea\u30c3\u30af\u7387 44 % \u306b\u9054\u3057\u30014 \u4f4d\u4ee5\u4e0b\u306f 5 % \u672a\u6e80\u307e\u3067\u843d\u3061\u8fbc\u307f\u307e\u3059\u3002\u3055\u3089\u306b\u5e73\u5747\u8a55\u4fa1\u3092 \u26054.0 \u304b\u3089 \u26054.5 \u306b\u5f15\u304d\u4e0a\u3052\u308b\u3068\u3001\u65b0\u60a3\u7372\u5f97\u304c\u7d04 20\u301c30 % \u4f38\u3073\u308b\u3068\u306e\u5831\u544a\u3082\u3042\u308a\u307e\u3059\u3002\u672c\u30ac\u30a4\u30c9\u3067\u306f\u300c\u3069\u3046\u5897\u3084\u3059\u304b\u300d\u300c\u3069\u3046\u5b88\u308b\u304b\u300d\u300c\u3069\u3046\u6570\u5024\u3067\u56de\u3059\u304b\u300d\u3092\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u65bd\u7b56\u3068\u9662\u5185\u30aa\u30da\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u3064\u306a\u3052\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Google \u30de\u30c3\u30d7\u53e3\u30b3\u30df\u304c\u58f2\u4e0a\u306b\u76f4\u7d50\u3059\u308b\u7406\u7531<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Map \u30d1\u30c3\u30af\u8868\u793a\u9806\u4f4d\u3068\u6765\u9662\u7387\u306e\u76f8\u95a2\u30c7\u30fc\u30bf<\/h3>\n\n\n\n<p>Google \u306f\u30ec\u30d3\u30e5\u30fc\u6570\u3068\u5e73\u5747\u2605\u3092\u9806\u4f4d\u6c7a\u5b9a\u8981\u7d20\u306b\u542b\u3081\u308b\u3068\u660e\u793a\u3057\u3066\u304a\u308a\u3001\u6b6f\u79d1\u30af\u30ea\u30cb\u30c3\u30af\u306e\u30af\u30ea\u30c3\u30af\u7387\u306f\u4e0a\u4f4d\u8868\u793a\u3067\u7d04 9 \u500d\u306b\u958b\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u53e3\u30b3\u30df \u26054.0 \u2192 \u26054.5 \u3067\u65b0\u60a3\u306f\u3069\u308c\u3060\u3051\u5897\u3048\u308b\u304b<\/h3>\n\n\n\n<p>\u26054.5 \u4ee5\u4e0a\u306e\u5e97\u8217\u306f \u26053\u301c4 \u306e\u5e97\u8217\u3088\u308a\u6765\u9662\u7387\u304c\u5e73\u5747 28 % \u9ad8\u3044\u3068\u3055\u308c\u307e\u3059\u3002\u6b6f\u79d1\u7279\u6709\u306e\u4e0d\u5b89\u611f\u304c\u8efd\u6e1b\u3055\u308c\u308b\u305f\u3081\u3001\u9ad8\u5358\u4fa1\u306e\u81ea\u8cbb\u6cbb\u7642\u3067\u3082\u4e88\u7d04\u7387\u304c\u4e0a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u826f\u3044\u53e3\u30b3\u30df\u3092\u5897\u3084\u3059 7 \u3064\u306e\u65bd\u7b56<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u4f1a\u8a08\u6642\u306b QR \u30b3\u30fc\u30c9\u3067\u4f9d\u983c<\/strong><br>\u53d7\u4ed8\u3067 QR \u3092\u6e21\u3059\u3060\u3051\u3067\u30ec\u30d3\u30e5\u30fc\u6295\u7a3f\u7387\u304c 2.5 \u500d\u306b\u3002<\/li>\n\n\n\n<li><strong>LINE\u30fbSMS \u3067 URL \u3092\u9001\u4fe1<\/strong><br>SMS \u306e\u958b\u5c01\u7387\u306f 98 %\u3002\u53e3\u30b3\u30df\u5897\u52a0\u304c 3 \u500d\u306b\u306a\u3063\u305f\u4f8b\u3082\u3002<\/li>\n\n\n\n<li><strong>\u30c8\u30fc\u30af\u30b9\u30af\u30ea\u30d7\u30c8\u3092\u7d71\u4e00<\/strong><br>\u300c\u4eca\u65e5\u306e\u6cbb\u7642\u3067\u6c17\u3065\u3044\u305f\u70b9\u304c\u3042\u308c\u3070 Google \u3067\u3054\u610f\u898b\u3092\u2026\u300d\u3068\u4f9d\u983c\u3059\u308b\u3068\u6295\u7a3f\u7387\u304c\u5411\u4e0a\u3002<\/li>\n\n\n\n<li><strong>\u30bf\u30d6\u30ec\u30c3\u30c8\u3092\u5f85\u5408\u5ba4\u306b\u8a2d\u7f6e<\/strong><br>\u305d\u306e\u5834\u3067\u6295\u7a3f\u3057\u3066\u3082\u3089\u3044\u30ec\u30d3\u30e5\u30fc\u4ef6\u6570\u3092 40 % \u5897\u52a0\u3002<\/li>\n\n\n\n<li><strong>\u5b9a\u671f\u691c\u8a3a\u30ea\u30de\u30a4\u30f3\u30c0\u30fc\u306b URL \u3092\u540c\u5c01<\/strong><br>\u30e1\u30f3\u30c6\u30ca\u30f3\u30b9\u5f8c 24 \u6642\u9593\u4ee5\u5185\u306b\u9001\u308b\u3068\u30af\u30ea\u30c3\u30af\u7387 23 %\u3002<\/li>\n\n\n\n<li><strong>\u9662\u5916\u30b5\u30a4\u30cd\u30fc\u30b8 \u00d7 QR<\/strong><br>\u901a\u52e4\u8005\u306e\u8aad\u307f\u53d6\u308a\u304c\u6708 70 \u4ef6\u4ee5\u4e0a\u3068\u306a\u308a\u65b0\u60a3\u6d41\u5165\u7d4c\u8def\u306e\u4e0a\u4f4d\u306b\u3002<\/li>\n\n\n\n<li><strong>\u30b9\u30bf\u30c3\u30d5\u76ee\u6a19\u306b\u4f9d\u983c\u7387 70 % \u3092\u8a2d\u5b9a<\/strong><br>\u9054\u6210\u3057\u3066\u3044\u308b\u533b\u9662\u306f\u5e73\u5747 \u26054.9 \u3092\u7dad\u6301\u3002<\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">MEO \u6700\u9069\u5316\u3067\u53e3\u30b3\u30df\u52b9\u679c\u3092\u6700\u5927\u5316<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Google \u30d3\u30b8\u30cd\u30b9\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u57fa\u672c\u8a2d\u5b9a\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6b63\u5f0f\u540d\u79f0\u306b\u300c\u6b6f\u79d1\u300d\u300c\u77ef\u6b63\u300d\u306a\u3069\u4e3b\u8981\u30ef\u30fc\u30c9\u3092\u542b\u3081\u308b<\/li>\n\n\n\n<li>\u30ab\u30c6\u30b4\u30ea\u306f\u300c\u6b6f\u79d1\u533b\u300d\uff0b\u5c02\u9580\u30b5\u30d6\u30ab\u30c6\u30b4\u30ea\u3092\u4f75\u7528<\/li>\n\n\n\n<li>\u8a3a\u7642\u6642\u9593\u30fb\u96fb\u8a71\u756a\u53f7\u3092\u6700\u65b0\u72b6\u614b\u3067\u7dad\u6301<\/li>\n\n\n\n<li>\u5199\u771f\u3092\u9031 3 \u679a\u8ffd\u52a0\u3057\u300c\u9662\u9577\u300d\u300c\u8a2d\u5099\u300d\u300c\u75c7\u4f8b\u300d\u306a\u3069\u306b\u30bf\u30b0\u4ed8\u3051<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u30ab\u30c6\u30b4\u30ea\u30fb\u6295\u7a3f\u30fb\u5199\u771f\u66f4\u65b0\u3067\u691c\u7d22\u7d50\u679c\u3092\u62bc\u3057\u4e0a\u3052\u308b<\/h3>\n\n\n\n<p>\u9031 1 \u56de\u306e\u6295\u7a3f\u66f4\u65b0\u3092\u7d9a\u3051\u305f\u533b\u9662\u3067\u306f\u30012 \u304b\u6708\u3067\u8868\u793a\u56de\u6570\u304c 38 % \u5897\u52a0\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u60aa\u3044\u53e3\u30b3\u30df\u3078\u306e\u8fd4\u4fe1\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u57fa\u672c\u30d5\u30ec\u30fc\u30e0\uff1a\u8b1d\u7f6a \u2192 \u611f\u8b1d \u2192 \u6539\u5584\u7b56 \u2192 \u518d\u6765\u4fc3\u9032<\/h3>\n\n\n\n<p>\u8fd4\u4fe1\u306f <strong>48 \u6642\u9593\u4ee5\u5185<\/strong> \u306b\u884c\u3046\u3068\u8a55\u4fa1\u304c\u5e73\u5747 1.2\u2605 \u6539\u5584\u3059\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u4f8b\uff1a\u5f85\u3061\u6642\u9593\u3078\u306e\u4e0d\u6e80<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u304a\u5f85\u305f\u305b\u3057\u7533\u3057\u8a33\u3042\u308a\u307e\u305b\u3093\u3002\u6df7\u96d1\u72b6\u6cc1\u3092\u30e2\u30cb\u30bf\u30fc\u8868\u793a\u3057\u3001\u8a3a\u7642\u67a0\u3092\u898b\u76f4\u3057\u307e\u3057\u305f\u3002\u6b21\u56de\u306f LINE \u3067\u7a7a\u304d\u72b6\u6cc1\u3092\u3054\u6848\u5185\u3057\u307e\u3059\u306e\u3067\u3001\u3054\u90fd\u5408\u3092\u304a\u77e5\u3089\u305b\u304f\u3060\u3055\u3044\u3002<br><strong>\u9662\u9577 \u3007\u3007<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p><strong>\u4f8b\uff1a\u8ab9\u8b17\u4e2d\u50b7\u30fb\u4e8b\u5b9f\u7121\u6839\u30ec\u30d3\u30e5\u30fc<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u5f53\u9662\u306e\u8a3a\u7642\u8a18\u9332\u3068\u4e00\u81f4\u3057\u306a\u3044\u5185\u5bb9\u304c\u3054\u3056\u3044\u307e\u3057\u305f\u3002\u8a73\u7d30\u78ba\u8a8d\u306e\u305f\u3081 info@\u301c \u307e\u3067\u3054\u9023\u7d61\u3044\u305f\u3060\u3051\u307e\u3059\u3067\u3057\u3087\u3046\u304b\u3002\u4e8b\u5b9f\u3068\u7570\u306a\u308b\u5834\u5408\u306f Google \u30dd\u30ea\u30b7\u30fc\u306b\u57fa\u3065\u304d\u5bfe\u5fdc\u3044\u305f\u3057\u307e\u3059\u3002<br><strong>\u9662\u9577 \u3007\u3007<\/strong><\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u524a\u9664\u4f9d\u983c\u3068\u6cd5\u7684\u5bfe\u5fdc\u306e\u5224\u65ad\u57fa\u6e96<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Google \u30dd\u30ea\u30b7\u30fc\u9055\u53cd<\/strong>\uff1a\u5dee\u5225\u30fb\u500b\u4eba\u60c5\u5831\u66b4\u9732\u30fb\u865a\u507d\u306a\u3069\u306f\u524a\u9664\u7533\u8acb\u304c\u53ef\u80fd\u3002<\/li>\n\n\n\n<li><strong>\u540d\u8a89\u6bc0\u640d\u30fb\u696d\u52d9\u59a8\u5bb3<\/strong>\uff1a\u865a\u507d\u3067\u4fe1\u7528\u3092\u6bc0\u640d\u3059\u308b\u66f8\u304d\u8fbc\u307f\u306f\u3001\u5f01\u8b77\u58eb\u3092\u901a\u3058\u3066\u958b\u793a\u8acb\u6c42\u30fb\u640d\u5bb3\u8ce0\u511f\u3082\u691c\u8a0e\u3002<\/li>\n\n\n\n<li>\u524a\u9664\uff0b\u958b\u793a\u8acb\u6c42\u306e\u8cbb\u7528\u76ee\u5b89\uff1a30\u301c100 \u4e07\u5186<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u53e3\u30b3\u30df\u7ba1\u7406\u3092\u81ea\u52d5\u5316\u3059\u308b\u30c4\u30fc\u30eb\uff06\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u6a5f\u80fd<\/th><th>\u52b9\u679c<\/th><\/tr><\/thead><tbody><tr><td>AI \u4e0b\u66f8\u304d\u751f\u6210<\/td><td>\u8fd4\u4fe1\u6642\u9593\u3092 50 % \u524a\u6e1b<\/td><\/tr><tr><td>\u26051 \u30a2\u30e9\u30fc\u30c8<\/td><td>\u65b0\u898f\u4f4e\u8a55\u4fa1\u304b\u3089 10 \u5206\u4ee5\u5185\u306b\u901a\u77e5<\/td><\/tr><tr><td>Looker Studio \u9023\u643a<\/td><td>\u5e73\u5747\u2605\u30fb\u65b0\u898f\u4ef6\u6570\u30fb\u8fd4\u4fe1\u7387\u3092\u9031\u6b21\u3067\u30b0\u30e9\u30d5\u5316\u3057\u3001\u26054.7 \u3092\u7dad\u6301<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u60a3\u8005\u4f53\u9a13\uff08CX\uff09\u3092\u9ad8\u3081\u3066\u201c\u81ea\u7136\u767a\u751f\u201d\u30ec\u30d3\u30e5\u30fc\u3092\u751f\u3080<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5f85\u3061\u6642\u9593\u30fb\u8aac\u660e\u6e80\u8db3\u5ea6\u3092 KPI \u5316<\/strong><\/li>\n\n\n\n<li>\u5f85\u3061\u6642\u9593\u3092 10 \u5206\u4ee5\u5185\u306b\u77ed\u7e2e \u2192 \u53e3\u30b3\u30df\u6295\u7a3f\u7387 22 %<\/li>\n\n\n\n<li><strong>NPS \u30b5\u30fc\u30d9\u30a4\u3067\u4e0d\u6e80\u3092\u9662\u5185\u306b\u5438\u53ce<\/strong><\/li>\n\n\n\n<li>\u6765\u9662\u7fcc\u65e5\u306e\u30a2\u30f3\u30b1\u30fc\u30c8\u3067\u26051 \u6295\u7a3f\u3092 60 % \u6e1b\u5c11<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u30b9\u30bf\u30c3\u30d5\u6559\u80b2\u3068\u904b\u7528\u30eb\u30fc\u30eb\u306e\u4f5c\u308a\u65b9<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5f79\u5272\u5206\u62c5\u30b7\u30fc\u30c8 \u00d7 \u9031\u6b21\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u4f1a\u8b70<\/strong><\/li>\n\n\n\n<li>\u53d7\u4ed8\uff1dQR \u914d\u5e03\uff0fDH\uff1d\u4f9d\u983c\u58f0\u639b\u3051\uff0f\u9662\u9577\uff1d\u8fd4\u4fe1\u78ba\u8a8d \u2192 \u4f9d\u983c\u6f0f\u308c &lt; 10 %<\/li>\n\n\n\n<li><strong>\u8fd4\u4fe1\u30c6\u30f3\u30d7\u30ec\u5171\u6709\uff06\u30ed\u30fc\u30eb\u30d7\u30ec\u30a4\u7814\u4fee<\/strong><\/li>\n\n\n\n<li>\u58f0\u306b\u51fa\u3057\u3066\u7df4\u7fd2\u3057\u5bfe\u5fdc\u901f\u5ea6 2 \u500d\u3078<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u81ea\u4f5c\u81ea\u6f14\u306e\u5371\u967a\u3068\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u9075\u5b88<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u30b9\u30c6\u30eb\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30da\u30ca\u30eb\u30c6\u30a3<\/strong><br>Google 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